Trap-Ease America: The Big Cheese of Mousetraps
Assignment Instructions A hands on review–I expect your application of concepts review to be approximately 500-700 words; to include references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and that the paper be written in proper grammar/spelling. The intention of this assignment is to apply the concepts to real world situations. Write well–Do your best work. Be sure to cite your work! Trap-Ease America: The Big Cheese of Mousetraps A group of investors has purchased from an inventor the U.S. rights to sell a patented, innovative mousetrap. The group has hired Martha House to manage the company that includes assuming responsibility for sales and marketing. This case provides details of the marketing strategy employed by Ms. House. Despite the innovativeness of the mousetrap and its success at gaining public attention, sales are disappointingly slow. Martha finds herself wondering why the world is not beating a path to her door, as Ralph Waldo Emerson would have predicted. 1. Martha and the investors in Trap-Ease seem to face a `once-in-a-lifetime opportunity.` What information do they need to evaluate this opportunity What do you think the investor group would write as its `mission statement` 2. Who is identified as Trap-Ease’s target market Are there other possible market segments that the firm could target 3. How is the product positioned relative to the selected target market in the case Are there other ways to position the product 4. What marketing mix has Trap-Ease established Do you see any problems with this mix 5. Who is Trap-Ease’s competition 6. How would you change Trap-Ease marketing strategy What kinds of control procedures would you establish in connection with this strategy

Trap-Ease America: The Big Cheese of Mousetraps
1. For the Trap Ease to be able to evaluate and get their once in a life time opportunity, Martha and the investors require sufficient information on whether there is another way of fighting against mice in US. For this information to be availed there need to have a research to identify those other tools of fighting the mice. If the research shows that there is another way of fighting the mice then their opportunities will be low. But in case the research shows that there is no other way to fight the mice then the Trap Ease will be the only way and most successful on the market. The mission statement should read as “the most successful way to trap mice”. I would request the strategic management to have a mission statement as “if you want the simplicity to get rid of mice in a way that will cause no harm-then go for Trap-Ease mousetraps”.
2. For me, I think the target segment would be women since they are the one mostly involved in housekeeping services. The other market would be the owner of ship or docks since the vessels has so many rats and mice (Ahmed, Sattar, Khoso & Parmar, 2014). The ship owners will buy in large numbers and therefore these  mlkwill increase sales and revenues.
3. This company’s has positioned itself as the easier way of trapping mice i.e. Trap-ease. This positioned is not the best since it only talks of easy way. The positioned would be like, trap mice easier with no harm and keeping your hands clean. This would be catchy and not broad.
4.Price- $2.49 per 2 units, product- the trap ease, place it is sold on hardware and drug chains, promotion-to spend $ 10000 on advertising and $ 50000 to use on trade shows and for making calls to cus  tomers.
This company can increase the point of sales by targeting places like supermarkets since most women visits supermarkets for shopping. Promotion need to target most women through use of magazines. Women love reading magazines and they will find the advertisement there.Then for other marketing mix strategies i.e. the product and the price they can remain the same.
5. The competitors of this company are the traditional trapping tools and the spring loaded trap which are cheaper and simple to manufacture. These products are the substitute of the Trap ease product.
6. To start with, this product is not customer oriented product since Martha focuses on ways to increase sales rather than ways to give satisfaction to customers.The product should focus on the needs of the customers and ways on which to increase value(Davari & Strutton, 2014). To change the marketing strategy of this product, I would first think of product differentiation to increase the target segments. Then my consumer target would be the women mostly house wives and the ship owners. Then the product should be made in such a way that the women will not see the mice inside the plastic tube. Most women are afraid of mice and therefore need a blackened out tube for them not to see the mice. For the case of future growth, the company should come up with new tools such as sprays which would keep off mice. The products would be made available to all by taking the products to retailers on time. In case of the product ordered then it should be delivered immediately. The company also would engage on after sales services(Cain, 2014).These after sales services would include technical assistance on how to use the product and demonstrate by using samples of their own.

References
Davari, A., &Strutton, D. (2014).Marketing mix strategies for closing the gap between green consumers’ pro-environmental beliefs and behaviors.Journal of Strategic Marketing, (ahead-of-print), 1-24.
Ahmed, R. R., Sattar, I., Khoso, I., &Parmar, V. (2014). New product development: strategy & implementation mechanism based on primary & secondary data research in pharmaceutical industry. International Journal of Management, IT and Engineering, 4(5), 152-176.
Cain, P. M. (2014). Brand management and the marketing mix model.Journal of Marketing Analytics.

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The $ 500 million dollar man: He who dares, wins.
The United States Navy Seals have a quote that equivocally states that He, who dares, usually wins. This is what Toby Keith has done in the past 20years. He dared to follow his dream to become a country music star. Toby Keith is one of the lucky few country musicians to win an Academy and amongst the most accomplished, successful songwriter and country music star of his time and age.
His story is that of a humble beginning. Toby never started playing or writing music until he owned a guitar. In fact, Toby never had dreams of becoming a musician. Her grandmother wanted him to work in the oil fields in Oklahoma. In fact, Toby Keith has an honorary degree from the Villanova University after which he had to become a petroleum engineer in Oklahoma. Toby Keith fell in love with country music when he used to play music at his grandmother’s bar. Later on, he would get funds and move to greater stages in Oklahoma City.
Toby was creative ever since he was a young kid, His teachers in middle school testify to the fact that he possessed great writing mastery at his tender age. He admits he has been successful as a songwriter, with his first debut single “Should have been a cowboy” topping the Billboard magazine in the year of release. His passion and dedication, he admits has seen him sail through in his music career. He reveals that he has been successful because he strives to bring his character, attitude, and personality into life through his creative songwriting and singing abilities.
Having a conversation with him, revealed how fruitful and industrious he has been in a span of 25 years; he has managed to immerse 500 million dollars of wealth. His success story inspires majority of the youths in Oklahoma and the nation at large. All this did not come in an instant; He stresses that sheer discipline and dedication hugely contributed to his success. He explains that he never used to sit around and do nothing. He says he had many sleepless nights pursuing his passion now and then. He says that there are no short cuts towards success and insists that an individual has to sacrifice a lot achieve his goals.
Toby unequivocally states “It’s about baby steps and moving towards your goal. First having the guts to have that objective even and then steadily moving towards it. Toby believes that the most important part of being successful is the ability to delay an individual’s self-satisfaction — and be able to work for a substantial amount of time without expecting pay. He is an excellent example of this ideal. In the 1990s, Toby Keith left for Tennessee where he joined a band with the hope of getting a short at a record signing with one of the greatest record signing labels in the city. He distributed demo tapes they had recorded with his band to major record labels only to be turned down. He went back to Oklahoma feeling frustrated and depressed. He never gave up; he went on writing and distributing his music in Oklahoma until lack struck him. That is why he believes that individuals have to make lots of sacrifices before they get their rewards
He also believes that connections and relationships are fundamental aspects of the success. He emphasizes the point that it is not about whom you know rather than who knows you in this world. He states that being successful requires surrounding you with trustful and reliable individuals. He reveals that all his life, and he has put effort to surround himself with people who have aided him nature his talent; Individuals like Harold shed, on mercury records executive that produced his debut single.
He shares with me that individuals are all unique in various aspects, but what determines whether an individual becomes a successful is the ability to determine what makes him or her unique. Toby emphasizes that determining one’s personal capacity and competencies enabled him to become one of the best songwriters of this day and age.
As much works hard on his music, he reveals that he also plays hard. During his free time, he takes his time to support the University of Oklahoma sports. Also importantly, he is an adamant profession wrestling fun. In fact in the past Oklahoma wrestling shows, he has committed to perform for all the WWE supporters.
He is a staunch Democrat party supporter. He has supported the former president George W Bush election and President Obama by presenting and urging his followers to support them. In addition, he has supported the US redeployment from Iraq. Additionally, the father of three believes in giving back to the society; and that is why he supports Ally’s House that is a non-profit organization that is based in Oklahoma that was set up to help kids that suffered from cancer. Keith says that this type of charity is special to him because he has experienced how a child’s cancer diagnosis can stress a family. Additionally, he worked with Little Kids Rock, a non-profit organization that works to restore music in United States schools in public schools. He says that music has given him all what he has and therefore it is important to take care and help other individuals in need.

In summary, Keith’s music and multiple businesses have transformed him into one of the wealthiest individuals in Oklahoma City. In fact, Forbes magazine recently revealed that Keith was worth 500 million dollars

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Cognitive Maltreatment and Neural Development

Chapter 5 of the course textbook discusses the brain development of the child in early life as well as the impact of accidents and maltreatment. The required article by Perry (2009) illustrates and defends an approach to child maltreatment based on neurodevelopmental analysis that seeks to understand and treat abuse victims with reference to the areas of the brain affected.

Based on these readings, account for or respond to each of the following in your initial post:

Analyze the findings of the Perry study, addressing the strengths and shortcomings of the neurodevelopmental approach. Are there limits to this sort of approach, and if so, what alternative approach might add something to a neurobiological analysis?
Offer a real life experience, alternative study, or recent news report that in some way illustrates or casts light upon Perry’s findings. Additionally, identify any insights you have gained as a result of reading the responses of others.

This assignment is worth 5 points of the total course grade. 

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Nursing case study

In a short essay (500-750 words), answer the Question at the end of Case Study 1. Cite references to support your positions. Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

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