Airline Operations

Aviation Management

General Information

You will be required to “deep dive” into the situations and issues.

For both questions, assume you are a newly hired aviation analyst at an investment bank.

In Part 1, you will be performing perform a SWOT analysis of an airline’s operations and marketing strategy for a possible investment by your company. Consider the SWOT analysis to be part of determining if this is an “attractive” or “unattractive” business for your company to invest in.

In Part 2, you will research and analyze the low-cost long-haul airline model and (1) determine whether the new generation aircraft played a role in making this model feasible, (2) whether this model is sustainable and (3) whether it will survive an economic downturn.

Assignment Weighting
Part 1: 35%

Part 2: 35%
Presentation

This paper should be double-spaced, 12-point font, and ten to twelve pages in length (3000 words) excluding the title page and reference page. Please write in the third person.
Order of presentation:
Title page.

Introductory paragraph.

Use headings to demarcate your discussion.

Summary paragraph.
Reference page.

In-text citations and references shall adhere to the Harvard Referencing Guide. You are also expected to paraphrase and not use quotes.
Marking Criteria (Grading Rubrics)

The grading breakdown is shown below. Note the bulk of your grade will be for analysis, critical thinking and decision-making. It is also strongly recommended that you carefully proofread your paper before submission. Evidence of carelessness in your written presentation suggests evidence of carelessness in the preparation of the substantive material in your paper.

Understanding the Assignment 10% Treatment of the Assignment 35%
Research (10) Critical Thinking (10) Analysis (10) Synthesis (5)
Recommendations and/or Conclusions 30%
Reasoning (15) Effectiveness (10) Relevance (5)
Presentation and Structure 25%
Written Expression (15) Use of references (5) Proofreading (5)
Total: 100%

Assignment Details
Part 1: SWOT Analysis (35% of Overall Grade)

Select any ultra-low-cost airline from anywhere in the world that has been in operation for less than ten (10) years for your SWOT Analysis and use this analysis in the following scenario:
1. Perform a SWOT analysis of the airline.

2. Analyze the marketing and operating strategy. Is it effective? What is the competition?
3. Would you recommend investing in this airline? Why or why not?
Part 2: The Low Cost Long Haul Business Model (35% of Overall Grade)

Is the low-cost long haul the way of the future? The recent success of the likes of Norwegian, Cebu Pacific, WOW and others suggest that the low cost long-haul is a viable business model that is no longer experimental and is becoming more mainstream. Competition in this sector is fierce, particularly in Asia, and the pressure to keep fares low can put a burden on margins, particularly when economic conditions are fragile, and/or the cost of fuel rises. Nevertheless, the long haul low cost sector is growing rapidly and is well on its way to account for more than 1% of the global market.
Please answer the following questions:

A. Have the new generation aircraft made the low cost long haul more feasible as a business model? Why or why not?

B. Is this model sustainable? Why or why not?

C. Can this model survive an economic downturn when discretionary travelers do not travel or opt for other forms of transport? Why or why not?

Assignment 1: Essay – Exploring Ancient Mysteries Develop a three to four (3-4) paragraph essay (of at least 250-500 words) which adequately address the topic you have chosen. Topic Choices  There have been many theories regarding how the pyramids at Giza were constructed. Most experts agree that they were constructed as burial monuments for pharaohs, but “how” these ancient people constructed monuments of such great size without modern machinery is a mystery which is still being debated.

Write a three to four (3-4) paragraph paper in which you:
1. Clearly state the “mystery” and provide a brief summary of at least two (2) reasonable and scholarly theories, which could explain the mystery. Because some theories may sound far-fetched, include the source or promoter of each theory – such as a scientist, a historian, a theologian, etc. 2. After summarizing at least two (2) scholarly theories, identify one (1) of the theories as the most plausible and provide at least two (2) convincing reasons why the theory you have chosen is the best one to explain the mystery. This will involve some critical reasoning skills on your part. 3. Use at least two (2) sources plus the class textbook. (Three [3] sources total as the minimum)

Writing About Art
Writing Assignment Guidelines This week’s assignment is devoted to creating an outline for your Final Essay. It will help you organize your thoughts and ensure that you are including all of the necessary criteria for a successful essay. For your final assignment you will write a critical essay in which you describe, analyze, and interpret a work of art of your own choosing from anywhere in the Sayer textbook, however, you may not choose something that you have already written about. The final essay should be at least 1000 words. With this in mind, select a color reproduction from anywhere in A World of Art that occupies at least half a page that you would like to use for your final essay. Begin to jot down notes on this work regarding its Expressive Qualities, Cultural Narratives, Form & Content, and the Materials, Tools and Processes used to create it. Do some outside research to provide some background information about the artist and the historical context of the work. Review the assignment criteria for the final essay as well. The assessment criteria there will help you with this outline as well. As long as you cover all of the requirements for this outline (listed below) you will receive full credit for this assignment. We will give you feedback on this outline so that you can apply it to the writing of your final essay. Assessment criteria In assessing your outline, we will be looking for: v You discuss one work of art that you have not used previously in this course. Focus on only one work of art that will be thoroughly discussed in your final essay assignment. Look through the entire textbook for a work that you will enjoy writing about. Remember to choose an image that occupies at least one half of the page. v Your outline includes brief statements regarding the descriptive qualities of the work. Make sure that you touch on Expressive Qualities, Cultural Narratives, Form & Content, and the Materials, Tools and Processes used to create it, and some of the vocabulary that will be used for the final paper. v Your outline includes brief statements showing how you will analyze and interpret the work. Do not omit this aspect. How do the descriptive qualities relate to the meaning of the work and how will you interpret the overall meaning of the work? v You include a citation for the work of art you select. Please use MLA style. You should include at least three sources outside of your textbook to show you did research for this final essay. At least one of them should be included in this outline. Please see the Purdue OWL Handout found on Canvas under the Academic Integrity Folder for information on how to go about doing this properly. v You may format or organize your outline in any way that you like, however, the outline below contains all of the areas that must be covered
in the paper. If you choose not to use the outline provided, that’s okay, but you must still cover all of the criteria. This outline is for your benefit, so organize it in a way that makes the most sense to you. Submission of the assignment Submit your assignment in the drop box for Writing About Art Assignment. Make sure you use the drop box that corresponds with your grading group. Points will be taken off for late submissions and, because this assignment must be completed prior to the Final Essay, any outline that is more than a week late will receive a zero.
Outline Format Since this is an outline, you may use bullets to represent information that you will discuss in the final paper Title of the Essay Introduction Include name and textbook source for the work of art you choose. Give background information on the artist and historical context. Historical context may include but is not limited to: time period and historical events, country of origin and historical influences unique to that region, other artists living and working at the time, biographical information about the artist and the artwork you chose. Talk a little bit about why you chose this work of art. Expressive Qualities of the work Include a description of the work. Cultural Narratives present in the work In addition to dealing with the content of the actual work, you may refer back to some of the background information you set up in the introduction in order to contextualize it. Formal Qualities of the Work Elements and Principles of Design as they relate to the work. Two or Three Dimensional Materials and Processes Talk about whatever is appropriate to the work you chose. Conclusion Discuss what you have learned about this work and artist through this process. A one or two sentence conclusion will not be enough. Really think about what you have learned. How did your ideas about the work of art change as you learned more about it?
Remember that 1000 words for this essay is a minimum. It is not a guarantee for an A grade. You must show that you have done some research and thought carefully about the work of art that you chose. Describing, Interpreting and Analyzing are also an important part of this writing process.

Good/Bad News Letter Assignment

Assignment: 1. For this assignment, you will use Exercise 15 at the end of Chapter Three to create substantive Bad News and Good News letters.

 Follow the approaches/patterns that are described for Bad News and Good News letters, respectively, in your book and lecture.

 The requested length of each letter is three paragraphs, and no more than one (1) page in length. You will receive no credit if either letter exceeds one (1) page in length.

 Justify text. Sign each letter. Print on a single sheet of paper (front and back).

 Please ensure that spelling, syntax, punctuation, word choice, and other errors do not appear in your letters.

2. Submit to the instructor a hard copy of both your Good News letter and Bad News letter.

Writing Assignments (80 points)

There will be four writing assignments over the span of the course. Each of them is worth 20 points. They should be typed, double-spaced, with 1-inch margins and a 12-pt. font. Total length of each should be no more than three pages. Late assignments will reflect a penalty of 10% per day.

1. Read an article about Principles of Persuasion by Robert Caldini (will be posted on Brighspace) and analyze different behavioral compliance techniques used in a sales context.

When the relationship between two or more independent variables needs to be tested, a common tool to use is a regression analysis. Take for example a study that shows the relationship between gaming and teen violence; or a study that shows a correlation between fast food eating habits and obesity.

Describe 2 – 3 combinations of independent and dependent variables that you could test using a regression analysis.

What types of results could the regression analysis yield? How could you use the knowledge gained from the test?

Describe a specific organizational application of correlation and regression that you will use in your future career.

Describe a situation in your current or former workplace where it would be appropriate to use correlation and regression to predict a future outcome that the company may be interested in.  If you do not have an example for your workplace, please substitute a company that you are familiar with instead.  Why do you believe it is important for the company to look at these variables?  What does the company risk if they do not do this correlation/regression?

Present your findings as a Word document of 3-5 pages (body of paper) formatted in APA style.

Unit 2 Assignment

This assignment is designed to provide you with an overview of the general skills and knowledge you would need to perform such tasks.Before completing this assignment you should ensure you have read chapter 2 of your text book – particularly the section entitled pH, Buffers, Acids, and Bases.   Make sure you correctly explain your thought process and provide all the necessary information.

Question 1:  The pH of a solution describes its acidity or alkalinity: Describe how pH and H₃O⁺ concentration are related and explain why diluting an acid raises the pH, but diluting a base lowers the pH.

Phosphate Buffered Saline (PBS) is a commonly used buffer for experiments in biology, because its pH and ion concentrations are similar to those in mammalian organisms.  It works in a similar fashion to the blood plasma buffer mentioned in the textbook, but using dihydrogen phosphate ions and hydrogen phosphate ions for buffering.

Question 2: Based on the equation below, which ion plays the role of hydrogen-ion donor (acid) and which ion plays the role of hydrogen-ion acceptor (base) in PBS?

H₂PO₄^–(aq) H⁺(aq) + HPO₄^2-(aq)

The composition of PBS is 0.137M NaCl,  0.012M Phosphate,  0.027M KCl,  pH 7.4.  Below is the protocol to make 1 liter of 10x concentrate PBS.

Combine the following:

• 80g NaCl
• 2g KCl
• 4g Na₂HPO₄(dibasic anhydrous)
• 4g KH₂PO₄(monobasic anhydrous)
• 800mL distilled H₂O

1. Adjust pH to 7.4 with HCl
2. Add H₂O to 1L
3. Autoclave for 20 minutes on liquid cycle. Store at room temperature.

Question 3:  Which ions are being produced by this process, assuming that each of the chemical compounds dissociate into their constituent parts once they are dissolved in water?                                                                  

Preparation of the correct buffer is key to any good biological experiment and it is important that you understand how to calculate the mass of each chemical required to make that buffer and what the resulting concentration of those constituents will be in moles per liter.

Your text book explains that moles are just a way to express the amount of a substance, such that one mole is equal to 6.02 x 10²³ particles of that substance.  Since different chemicals have different molecular weights (based on the number of protons and neutrons each atom contains) 1 mole or 6.02 x 10²³ atoms of oxygen (O) will have a mass of 16g whereas 1 mole or 6.02 x 10²³ atoms of sodium (Na) will have a mass of 23g

Although you may sometimes see it written as g/liter, the concentration of solutions is more often described in term of molarity since it better defines the chemical properties of a solution because it is proportional to the number of molecules or ions in solution, irrespective of molecular mass of its constituents.  However, it is not possible to measure moles on a laboratory balance, so in the first instance chemicals are measured by mass (milligrams, grams, kilograms etc) and the number of moles is calculated using the known molecular mass (often called molecular weight and abbreviated to M.W.) of the chemical.  As indicated earlier, the molecular mass of a chemical is based on the number of protons and neutrons that is contained in each atom (eg NaCl is made up of one molecule of Na, M.W. = 22.99g and one molecule of Cl, M.W. = 35.45g, so the M.W. of NaCl is 58.44g).

When the concentrations of solutions are as described as ‘molar’, this refers to number of moles per liter eg a 3 molar solution of NaCl will contain 3 moles of NaCl in 1 litre of water.  As indicated above, the M.W. of NaCl is 58.44g, so in 58.44g there are 6.02 x 10²³ NaCl molecules ie 1 mole.  So for 3 moles of NaCl you would need to dissolve 175.32g in 1 liter of water (175.32/58.44 =3) whereas If you only dissolved 29.22g of NaCl in 1 liter of water this would result in a 0.5 molar solution (29.22/58.44= 0.5)

Question 4:  Using this webpage below calculate (to 2 decimal places) the molecular mass for each of the compounds used to make PBS (the values here differ slightly from the periodic table found in your text book due to rounding errors).

Create the following table and fill it in with the mass of each component required to make 1 liter of 10 x PBS (the recipe for 10x PBS is below question 2) and their final molar concentration in the buffer calculated as described above.

Question 5:  As previously stated, the concentration of NaCl, KCl and Phosphate in working strength 1 x PBS is 0.137M NaCl, 0.012M Phosphate, 0.027M KCl,  pH 7.4   How do they compare to the concentrations you calculated for 10x PBS?

Question 6:  What is the first thing to do after putting a weighing boat on the balance?

Question 7:  If you have excess reagent on the weighing boat, what should you avoid doing and why?

Question 8:  If you had the choice between a 1 liter beaker and a 1 liter graduated cylinder, which one should you use to measure volumes with maximal precision when making 1 liter of PBS? (you can perform an internet search to find this if you are not sure of the answer)

Question 9:  What should be done before measuring an unknown pH of a solution using a pH meter?

The recipe for PBS says to dissolve compounds in 800 ml of water, adjust the pH to 7.4, then add water up to 1 liter.  The final pH should still be 7.4, because the pH of buffer solutions remains stable when they are diluted as long as the concentration of its constitutive acid and base is not too low.

Question 10:   Why do you think the protocol does not say to dissolve compounds directly in 1 liter of water?

Question 11: The PBS protocol above says to adjust pH to 7.4 with HCl. What does this imply on the pH of 10x PBS before adjusting the pH, would it be greater or smaller than 7.4?

Question 12:  The last step in the protocol is to autoclave the 10x PBS solution. Why do you think this step is important? Look up the definition of autoclave if you are unsure what it means.

Question 13: Taking into account your response to question 5, now that you have made a 10x PBS solution, describe how you would prepare 1 liter of 1x working solution PBS, including which glassware you would use. Will you need to adjust the pH again?

Details:
Respond to the following questions in 150-200 words (per question):

1. Explain why economic profits are zero in the long run in a monopolistically competitive market.
2. Explain the unique characteristics of the four primary market structures.
3. What are the characteristics of a public good?
4. Discuss the two ways that product differentiation affects the demand for a product.
5. Describe at least five different forms of government intervention in the economy.
6. Explain how these economic concepts currently influence the structure of the American health care system and the policy decision-making process around health care.

Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for

Details:

Use the “Supply and Production Costs,” worksheet and the economic concepts discussed in Chapters 6 and 7 of Economics of Health and Medical Care to answer the following questions. You will use the table found in the worksheet to calculate and fill in the blanks for the table in Question 5.

1. Explain the difference between explicit and implicit costs of production.
2. Explain the reasoning behind the U-shaped, long-run, average cost curve.
3. Explain the law of diminishing marginal returns.
4. Describe economies and diseconomies of scale.
5. Given the following data, calculate the total fixed, total variable, and marginal costs at each level of production.

APA style is not required, but solid academic writing is expected.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to Turnitin.

GOV-455 Topic 6 Case Study: Breach of Contract Litigation

In preparation for your first meeting with your client, you know the following facts. These facts were disclosed during a screening interview engaged in by your paralegal three days ago.

Mary wants to recover an $11,000 loan she gave to her brother, Tom, almost six years ago. Tom and Mary’s loan agreement was memorialized on a bar napkin, which was entered into while at a family reunion at Bob’s Tavern. The terms of the agreement, which were negotiated before a number of other family members, required Tom to repay the loan to Mary within twelve (12) months of the loan and to pay Mary an additional $500 interest. Tom has failed to repay the loan, despite numerous demands by Mary, and now denies that he received the loan from Mary or that he signed the bar napkin.

Due to the loan to Tom, Mary does not have the funds necessary to pay you for your services. Fortunately for Mary, she was good friends with Tom’s ex-wife Beatrice, who just divorced Tom two (2) weeks and received a lump sum payment from Tom in the divorce. Beatrice is still mad at Tom and has agreed to pay you for your services, and would like to also participate in negotiations and assist with the litigation.

Please discuss the information and issues you should address with your client Mary.

The following should be included in the discussion for breach of contract complaint:

1. In Maricopa County, please explain how you would explain to your client the Court that has the proper jurisdiction limits to hear this case and explain why

3. In accordance with the Maricopa Local Rules of Civil Procedure regarding mandatory arbitration, Rules 72 et seq. of the Arizona Rules of Civil Procedure and Rule 3.10 of the Local Rules of Superior Court for Maricopa County  please explain how you would discuss these Rules with your client and how it applies to this case.

341. Please discuss the implication of Arizona Revised Statutes Section 12-341.01 in this action?

26. Please discuss how you would explain Arizona’s unique disclosure requirements, as required by Rule 26.1 of Arizona’s Rules of Civil Procedure.

1. Please explain the information you would have to obtain from your client to fulfill the requirements of Arizona’s Disclosure Requirements.

1. Please discuss the ethical and attorney client privilege issues that will be implicated by Beatrice paying for the litigation and wanting to be involved in discussions with you and Mary.

548. Please discuss the applicable statutes of limitation for this case under Arizona .

1. Please discuss all facts that you must determine from your client at this meeting to properly prepare this case for deposition, including the non-parties you would want to depose.

References