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2017

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Case study on marketing

Case study on marketing

Second Annual Contest: The SM MarketYou have just been hired as a consultant by Sid Model of SM Market. Sid started a smallmeat and fish market several years ago in a suburban community with the concept ofproviding high-quality fresh meats and fish at a reasonable price. The first store has beena tremendous success; at the request of his customers, he recently expanded the store byadding a deli counter. The deli offers a wide range of pre-made side dishes as well assandwiches for the lunch crowd.

This was partially due tothe layout of the store. In order to expand the business, Sid purchased an adjacent storefor the new deli counter. In effect, it is two separate stores with a connecting doorway.This resulted in two lines forming, one at each counter, and resulted in some customerconfusion. Although he realized he had a problem, he was unable to develop a logical andinexpensive solution. Shortly after this, Sid was contacted by a local university lookingfor short-term IE projects.  In order to eliminate this problem, Sidinstalled two customer number devices, one for each counter. Now, when customersenter the single entry door, they must choose which line they wish to enter. They walkapproximately 20 feet to obtain a customer number, then another 20 feet to enter theappropriate line at the counter they have chosen. Customer numbers are calledsequentially and customers wait for their numbers to be called before they are served. Ifcustomers want to make purchases at both counters, they must follow this procedure atboth counters.

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Case study on Management and Reduction

Case study on Management and Reduction

In 2012, Americans alone produced over 250 million tons of garbage. One large component of this waste consisted of oil-based plastic bags, which are used by grocers, restaurants, and stores nationwide. In order to reduce this source of waste, many countries are banning plastic bags or taxing customers for their use. Discuss at least two environmental problems caused by such extensive plastic bag use. If you were in charge of environmental policy, what plan might you propose to reduce or eliminate their use Discuss the economic impacts of implementing your plan versus the financial impacts of making no change in our current use.

Support your answers with factual information.Refrences.We check for plagiarism!

 

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Personal Learning Portfolio

Personal Learning Portfolio

Assignment 1 –
Personal Learning Portfolio (60%) Submission information Weighting Details Date/Week See Study Schedule Place Via Blackboard Turnitin Format MS-WORD (Not PDF or PowerPoint or Publisher) The assignment is a personal learning portfolio.

Four weekly tasks will be set and students will write an entry in their portfolio of about 500 words for each of these.  Each entry in the portfolio will require investigating a particular resource such as a video or report, observing and reflecting upon a work situation or analyzing a problem situation.  The key activities that will help you build the portfolio are:

1. Reflection

– thinking about the questions in regard to your own experience, organisational environment capabilities and desires. 2. Collaboration – exchanging ideas with your colleagues, friends and mentors and testing out the solutions and directions you have arrived at 3.

Information – researching further, using your existing knowledge of the Internet, business and the materials presented in this course. You should use a small number of academic references for each activity (<= 5), but refer to other reliable or useful Internet resources such as online articles, reports, videos and so on. 2.

Task 1

– Decision Making Typologies This task is directed at your ability to conceptualise problems or real life situations using material and concepts from the unit (CLO 2.1) 1. Consider Simon’s normative model of decision making (intelligence, design, choice, implementation) 2. Think of a decision you made recently in your personal or family life. 3. Write down exactly how you approached the decision in terms of the model 4. Where does the model break down 5.

Is the model still useful, can it be adapted or improved to support everyday decision making Task 2– Inputs to decision making – data, information & knowledge; systems analysis This task is directed at your ability to apply technical skills to authentic situations using material and concepts from the unit (CLO 2.2) Identify a recurring or annoying problem or inefficiency at work.

Consider the business analysis and mapping tools presented in the lecture. 1. Define the problem clearly 2. Map the processes and show where the problem occurs. 3.

Present a solution(s) to the problems Task 3

– Decision making issues – uncertainty, biases, in personal and group decision making This task is directed at your ability to critically reflect on processes and assumptions using material and concepts from the unit (CLO 2.4) 1. Reflect critically upon the lecture information about group decision making. 2.

Which distortions disturb you the most and why 3. What alternative decision-shaping technologies, techniques or processes will you use to improve your managerial practice Perth Graduate School of Business (PGSB) MBA6030 – Information, Contemporary Technologies and Decision Making 13 Task 4 – Methodologies and tools for solving complex problems: soft systems, dialogue mapping, IBIS, satisficing.

This task is directed at your ability to solve complex problems using material and concepts from the unit (CLO 2.3) Consider the various tools and methodologies presented in the lecture about complexity, wicked problems and group deliberation: in this exercise you will identify a problem at work and collect a group of colleagues to resolve the issue and consensually decide a course of action. You should: 1. Identify a genuine, but not necessarily major, issue which may contribute to improvement at work or home 2.

Select a group of colleagues, some friends or a partner to work on this. 3.

Decide upon a workshopping tool such as soft systems, brainstorming, decision quadrant etc. You may download or use from the cloud a free piece of software to project on the screen, such as Dialogue Manager or MindMeister. 4. Conduct the workshop for about one half to one hour 5. Document any outcomes, new knowledge, solutions, decisions or consensus to emerge 6.

Compare the meeting to one which might NOT use such a tool Weekly Readings Each week you should take a look at the following readings prior to the seminar: they are in blackboard or accessible via the web link. Mod. Reading 1 • Mintzberg, H. (1975). The manager’s job: Folklore and fact. Harvard

 Some suggested titles are as follows:

Title Field of Research Theory and Decision: an international journal for multidisciplinary advances in decision sciences Cognitive Science Organizational Behavior and Human Decision Processes Business and Management Journal of Behavioral Decision Making Information Systems Decision Support Systems Information and Computing Sciences Decision Sciences Business and Management Judgment and Decision Making Psychology Group Decision and Negotiation Business and Management Journal of Multi-Criteria Decision

Analysis Business and Management Risk, Decision and Policy Business and Management International Journal of Data Warehousing and Mining Information and Computing Sciences Perth Graduate School of Business (PGSB) MBA6030 – Information, Contemporary Technologies and Decision Making 7 Web based resources These can be useful for checking up on recent developments and for gaining access to international newspapers.

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Hazards that led to the sentinel event

Complete a root cause analysis (RCA) that takes into consideration causative factors, errors, and/or hazards that led to the sentinel event (this patients outcome). Please see attachments for more info and follow the template accordingly. Thanks in advance.

Introduction:

 

Scenario:

It is 3:30 p.m. on a Thursday and Mr. B, a 67-year-old patient, arrives at the six-room emergency department (ED) of a sixty-bed rural hospital. He has been brought to the hospital by his son and neighbor. At this time, Mr. B is moaning and complaining of severe pain to his (L) leg and hip area. He states he lost his balance and fell after tripping over his dog.

Mr. B. states that he has no known allergies and no previous falls. He states, “My hip area and leg hurt really bad. I have never had anything like this before.” Patient rates pain at ten out of ten on the numerical verbal pain scale. He appears to be in moderate distress. His (L) leg appears shortened with swelling (edema in the calf), ecchymosis, and limited range of motion (ROM). The admitting nurse finds that Mr. B has a history of impaired glucose tolerance and prostate cancer. At Mr. B’s last visit with his primary care physician, laboratory data revealed elevated cholesterol and lipids. Mr. B’s current medications are atorvastatin and oxycodone for chronic back pain. After the nurse completes Mr. B’s assessment, Nurse J informs the ED physician of admission findings and the ED physician proceeds to examine Mr. B.

 

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Determining the Best Positioning Strategy for North Melbourne Children’s Hospital Alan Miles

Determining the Best Positioning Strategy for North Melbourne Children’s Hospital Alan Miles

Determining the Best Positioning Strategy for North Melbourne Children’s Hospital Alan Miles, North Melbourne children’s hospital’s marketing director, stood to gaze out the conference room windows onto the two ribbons of train tracks that curled near the hospital on the south side of this city.

North Melbourne children’s hospital being a private hospital, he was thinking about how rival hospitals had recently hired marketing directors like himself. The urgency to advance North Melbourne children’s hospital’s marketing effort was going to intensify in the next year.

Alan’s meeting with Kate McDonald (CEO) and Jen Ramsey (Marketing Research Manager) was going into its second hour. So far, what they have agreed on is the goal – “North Melbourne children’s hospital wants the hospital to become the preferred hospital in the high-growth areas of the region.

Accordingly, we are studying positioning possibilities, so that the board can select the best positioning for next year’s communications campaign intended to boost the number of patient cases 10 percent in the following year.” However, they do not know which positioning would help North Melbourne children’s hospital the most.

Assume the role of Jen Ramsey (Marketing Research Manager) and answer the following questions. Questions:

1. Define the management-decision problem confronting North Melbourne children’s hospital and a corresponding marketing research problem(s), including specific components; and show the linkages between the management-decision problem and marketing research problems. 2.

North Melbourne children’s hospital would like to undertake research assisting their positioning strategy. What type of research design(s) should be adopted and why 3. Use secondary sources to rationalise the variables that should be investigated in the qualitative and / or quantitative phases of this study.  Reference lists that comprise only of webpage links will not be acceptable. 4. Discuss the role of qualitative research in understanding the problem(s) at hand.

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Exploration Licence 1234 (EL 1234) was first granted to Paramount Exploration Company

Exploration Licence 1234 (EL 1234) was first granted to Paramount Exploration Company

Question 1
(PEC) on 12 February 2002 over an area of 1600 hectares. PEC carried out prospecting operation over EL 1234 for approximately 5 years before discovering a large gold reserve in the south eastern corner of the EL area.

PEC intends to lodge an application for development consent in the near future to enable it to carry out gold mining within EL 1234. However, during the exploration phase PEC has realised that there are significant gold reserves immediately adjacent to the south east corner of EL 1234 which would allow it to build a bigger and better mine (Giant Mine). For this reason, PEC would also like to get a mining lease over this additional area of land to carry out mining operations.

PEC has specifically requested advice regarding:
1 the process for obtaining a mining lease over the additional area outside of EL 1234;
2 factors that the decision making will take into account in granting a tenement for this additional area
this is my assessment case due 4pm 11 September tomorrow.  Can you do this before 3pm tomorrow if you can How much would be it
words around 1500

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Demonstrating an understanding of the management and application of health data.

 Demonstrating an understanding of the management and application of health data.

Assessment task :Case Study Intent: This assessment item focuses on the ability to concisely respond to specific questions and to demonstrate an understanding of the management and application of health data.

Objective(s): This assessment task addresses subject learning objective(s): A, B, C, D and E
This assessment task contributes to the development of graduate attribute(s): 1.2, 2.1, 2.2, 3.2 and 4.0
Type: Case study
Weight: 30%

Task:

1.Read the following case scenario.
2 .Provide a response that demonstrates an understanding of the application and management of health data and refers to literature related to the identified issues and associated tasks.
3. In the response, apply your findings to the hospital so as to assist the executive group in decision making and planning.
4. The response should include appropriate and properly formatted tables and figures.4.

Case Scenario – UTS Hospital

UTS hospital is a well-established charitable hospital operated on a not for profit basis. It has 250 beds in an inner-city location. The population of the local community, from which it draws the majority of its patients, is ageing: 40% are over the age of 65 years. UTS hospital has an excellent reputation for innovative care, rapid uptake of new technologies, teaching and research. It gets very little support from the government for running costs, although previous governments have been generous in meeting the cost of constructing new buildings and refurbishing old ones.

The hospital is in financial difficulty.

Over 90% of the funding to the hospital for acute inpatients comes from private health insurers. The remainder is from the Department of Veterans Affairs, patients who pay for their own admissions, compensable patients from motor vehicle and workplace insurance, and patients whose stay is paid from a research grant. The rate of reimbursement from private insurers is based on a negotiated rate for each AR-DRG. Every year, insurance companies negotiate with the hospital the rate it pays for each AR-DRG (i.e. a type of casemix- or activity-based funding). The fees are based on the average length of stay for each AR-DRG using the Australian cost weights.

The Chief Executive Office (CEO) has called a special meeting of the executive to discuss the issues facing the hospital and to plan the action they need to take. Present at the meeting are the Health Information Manager (HIM), the Chief Financial Officer (CFO) and the Chief Information Officer (CIO).

The HIM is of the opinion thatcasemix-based funding using AR-DRGs are not the best method to record performance because they do not suit the type of patients treated by UTS Hospital. She states the majority of patients is older and more complex, and need to stay longer than the average length of stay for each AR-DRG.

You are asked to include the following information in the summary:

1. Background

• Definitions for per-diem and casemix funding.
• Description of the differences of these two funding models. Identification of the pros and cons of the casemix-based funding approach compared to a fixed per diem rate.
• Conclude this section with a statement of the aim of the analysis.

2. Method

• A brief description of software and techniques used to examine the data
3. Results

• Visual presentation to describe the relationship between Length of Stay (LoS) and age for the entire dataset, accompanied by a description of the findings.

• Tabulated presentation of the top most frequent AR-DRG for patients aged 70 years and older, accompanied by a description of the findings.

4. Discussions

• A brief discussion of the findings in relation to the two funding models.
5. Conclusion and recommendation
•Length: Maximum 900 words
5% Clear description of aim of the report.
5% Clear description of method of analysis.
15% Appropriate data presentation and description of findings.
15% Discussion of the advantages and disadvantages of casemix and per-diem funding and their potential impact on a hospital.
10% Produces correct grammar, spelling, formatting, style and referencing.

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Financial statement analysis of a public company

 Financial statement analysis of a public company

Write a five or more page financial statement analysis of a public company, formatted according to APA style as outlined in the Ashford Writing Center. In this analysis, you will discuss the financial health of this company with the ultimate goal of making a recommendation to other investors. Your paper should consist of the following sections: introduction, company overview, horizontal analysis, ratio analysis, final recommendation, and conclusions.

Your paper needs to include a minimum of two scholarly resources in addition to the textbook as references.
Here is a breakdown of the sections within the body of the assignment:

Company Overview

Provide a brief overview of your company (one to two paragraphs at most). What industry is it in What are its main products or services Who are its competitors
Horizontal Analysis of Income Statement and Balance Sheet
Prepare a three-year, horizontal analysis of the income statement and balance sheet of your selected company. Discuss the importance and meaning of horizontal analysis. Discuss both the positive and negative trends presented in your company.

Ratio Analysis
Calculate the current ratio, quick ratio, cash to current liabilities ratio, over a two-year period. Discuss and interpret the ratios that you calculated. Discuss potential liquidity issues based on your calculations of the current and quick ratios. Are there any factors that could be erroneously influencing the results of the ratios Discuss liquidity issues of competitive companies within the same industry.

Recommendation
Based on your analysis, would you recommend an individual invest in this company What strengths do you see What risks do you see It is perfectly acceptable to state that you would recommend avoiding this company, as long as you provide support for your position.

The paper

Must be five or more double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted

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The experience economy

 The experience economy

Experience Audit and Competitor Analysis –Provide an overview of the concept “experience economy” (including transformative experience), and describe how this approach can improve tourist experience offering and thus improve operator competitiveness. Conduct an audit of the existing experiences/settings/tourism providers of the destination and identify providers that can potentially develop exceptional experiences. Undertake a destination competitor analysis of tourist experiences and present the summary of that analysis.

2.3 Audit of existing tourism providers and experiences

Provide an audit of the existing tourism providers and experiences in your destination, in relation to the chosen target market. The audit includes a description of the tourism experience and your evaluation on its level of transformation. A minimum of 4 providers and their product experiences are required. The audit should be presented in a table to reduce word count.
Table: Audit of business providers and experiences
Name of provider Service/Experience description Level of transformation (not transformational, semi-transformational, transformational What makes it transformative (or not)

2.4 Undertake a destination competitor analysis
Identify two other destinationscompeting for the same target market as your destination.
Discuss the competitor footprint (similarities/differences between these destinations), and highlight what is unique about your destination (i.e., unique selling proposition) in terms of offering particular experiences.

Figure: Competitor Footprint

2.5 Recommendations to improve experiences
Make three recommendations on howto improve the provision of transformative experience offerings in your destination.
For example, if you identify tourism experiences that are only semi-transformative or not transformative, you can suggest improvements to the providers. You can also suggest the development of relevant transformative tourism experience based on the identified unique selling proposition for your destination.

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The most important facts

The most important facts

1. Summarize the most important facts (use bullet points for this)
2. Conduct a S.W.O.T. Analysis – highlight the company’s strengths, weaknesses, opportunities and threats – from competition, within the organization, etc.
3. Present ONLY 2 issues and 2 options
4. Make UP TO 2 recommendations and defend it or them.
5. Keep your case write-up to 4 pages or less and make sure the document is double-spaced.

Case Study Assignment MKT3600 (ONLINE)

Hi everyone,
Here is your case study assignment. In this assessment, you will be applying new product theory and
undertaking research to analyse the innovation occurring within one of Australia’s biggest
companies. Please choose one of the following businesses as a platform to use to answer the
following four questions. Your case study should not be more than 2000 words, or approximately
500 words per question (not including references or appendices). You should show evidence of
research and integrate new product development concepts into your answers. It can be presented in
report form and an introduction and conclusion is not necessary.

Strong answers will show support
from academic sources – particularly academic journal articles and/or textbooks. You will also need
to support discussion by analysing the website, social media, and other sources associated with the
business.

Please choose one of the following businesses:

• Commonwealth Bank
• Tassal Salmon
• A2 Milk
• Domino’s Pizza
• Fortescue Metals
• Rio Tinto
• Telstra
Questions:
1. Imagine that you are the marketing manager for your chosen business. Through applying at
least one idea generation technique (lecture week 2), develop a new product for your
business. Justify through using new product theory and showing an understanding of the
business’ values and target market why your product is a good idea.

2. Evaluate the strength of your business’ brand. What are its strengths, potential weaknesses,
and how does this impact on its ability to be innovative

3. Choose a recent new product that your business has created. Discuss how the product can
be classified (e.g. new to world) and for what reasons do you believe the product will
ultimately be an ongoing success or result in failure.

4. What do you consider are the most important external factors in ensuring the ongoing
success of your business

Assignment 1: Case Study into Innovation in a Leading Business.

Due by Turnitin Submission: Due 5.00pm WST Friday 15 September 2017. Accuracy of answers 40%
Weighting: HD D CR P F
The student has
shown clear and deep
understanding of the
questions asked, and
has provided strong,
convincing answers to
the questions. The
answers are well
developed and
analytical
/ 8

Application of principles and research 40%
The student has
integrated a range of
New Product

Development
concepts into the
answers. These
concepts are applied
deeply, with strong
individual thought,
and go beyond
description. The
answers are supported
by strong research
from both commercial
and academic
references.
/ 8

Professionalism 20%
The case study is
presented
professionally with
accuracy in
referencing, spelling,
grammar, and sound
academic expression.
/ 4

ECU Grading Criteria
To help you understand your grade for this assignment and put it in the context of others, please refer to the
grading criteria for each level, listed below.
Grades Coverage Depth &
Breadth
Critical Elements Presentation Language &
Conventions
High Distinction
80%-100%

All aspects of the
question/ topic were
addressed and
researched in great
depth
The written work shows
great depth of thought,
excellent development of
argument, logical analysis
and insight into the subject
All aspects of the written work
conform to a high academic/
professional standard
Distinction
70%-79%
Most aspects of the
question/ topic were
addressed and
researched in some
depth

The written work shows
some evidence of analysis
supported by logical
argument and insight into
the subject
Most aspects of the written
work conform to a high
academic / professional
standard
Credit Pass
60%-69%

Most aspects of the
question/ topic were
addressed and
researched adequately
The written work shows
evidence of elementary
analysis and the
development of argument
Most aspects of the written
work conform to an
acceptable academic /
professional standard
Pass50%-59%
Basic aspects of the
question /topic were
addressed and
researched adequately
The written work is mainly
descriptive, showing basic
understanding of the topic
The written work displays
basic structure
Fail
<50% Responses were superficial and /or inadequately addressed the question The written work demonstrates limited understanding of the topic The written work is not of an academic / professional standard

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