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In this case, you have been notified by Mr. Hirum Andfirum, Human Resources Director for the Makestuff Company, that the company has just terminated Mr. Got Yourprop, a former engineer in the company’s New Products Division, for cause. Mr. Andfirum tells you that at Mr. Yourprop’s exit interview earlier that day, the terminated employee made several statements to the effect of “it is okay because I have a new job already and they were VERY happy to have me come from Makestuff, with ALL I have to offer.” Mr. Yourprop’s statements made Mr. Andfirum fear he might be taking Makestuff’s intellectual property with him to his new employer (undoubtedly a Makestuff competitor). In particular, Mr. Andfirum is worried about the loss of the source code for “Product X,” which the company is counting on to earn millions in revenue over the next three years. Mr. Andfirum provides you a copy of the source code to use in your investigation. Lastly, Mr. Andfirum tells you to remember that the Company wants to retain the option to refer the investigation to law enforcement in the future, so anything you do should be with thought about later potential admissibility in court

After seeing you search Mr. Yourprop’s work area and take several pieces of evidence, Ms. Maria Friend, who works in the office across the hall, comes forward with an odd story. Ms. Friend states that she is Mr. Yourprop’s fiancé, but lately things in their relationship had begun to sour. She produces a thumb drive she says Mr. Yourprop gave her earlier that day. She tells you Mr. Yourprop told her to “keep it safe” and asked her to bring it home with her at the end of the day. Ms. Friend tells you she really likes her job and has no interest in being wrapped up in whatever Mr. Yourprop has done to invite negative attention

The media plan should include the following elements and should be NO LONGER THAN 2000 words in length, excluding appendices, references and executive summary. While in the ad pitch exercise presentation the emphasis was on the ad creative activity, the appeal(s) used (and their rationale) and the ad itself, the emphasis in the report should be on the media selection and the rationale for it in terms of the strategic marketing task and the exposure required within the target segment