Select any economic industry related to the United Arab Emirates and discuss the following:

1. Describe the products produced in the industry and determine the market structure of the industry.

2. How does the market structure impact the degree of competition and the profitability of the firms in the industry?

3. Are firms entering or exiting the industry?

4. Is the market for the products global or national?

5. Is product innovation important?

6. How are firms responding to the competitive pressures in the industry?

Format:
1650 words
Times new roman
Size 12
Double spaced

The purpose of this resume assignment is to help you prepare an updated resume
geared toward a job. Once you’ve prepared it, you can tweak it whenever you need to
apply for jobs in real life.
One of the best things about doing the resume for our class is that it helps you see how
prepared – or not prepared – you are for your future. If you don’t have much on your
resume, then NOW is the time to join clubs, volunteer, apply for internships, take
courses, get experience.

This assignment requires 2 items:
1.A cover letter: the cover letter accompanies the resume and asks for the
interview. Because so many of today’s resumes are emailed, your cover
letter will be in email format.
2. a resume tailored to meet an ad: the resume opens the door for the
interview by highlighting your skills, work experience, and education. A
Minimum of references must be professional (supervisors), not
personal (no friends, relatives or co-workers)

Totalitarianism is a distinctly twentieth-century phenomenon. What is totalitarianism, and why did it appear when it did? What were some of the methods employed by totalitarian governments? Use specific examples from one or more twentieth-century regimes.

Topic: Using Consumer Behavior Principles to Develop a Consumer Behavior Exploratory Research Survey (25% of the final grade)

Background

Consumer behavior research can be very expensive and time consuming. How do companies decide/justify spending money on research? Many large companies that regularly conduct research begin with a very small exploratory project that is often done with the expertise that is already staffed in the Marketing Department. Once this is done and if it’s found you need a national sample then, you can pitch the CFO for the money needed to go forward. You have been put in the position of conducting the exploratory research to find if you need to hire an expensive outside Consumer Behavior Research firm to take the research to the next level. You have been assigned a brand/product item for your first consumer behavior research project (brand assigned at random by Professor). Complete sections one and three based on secondary data collected through outside research.

Section 1: Background

A) Give some introductory information about your product/brand. Include the current status of the four P’s. Not needed is historic information (company beginnings, etc.). Only current data is needed here. (This should be covered in slides 2-5, one slide for each area of the Market Mix)
B) Research and discuss the brands target market:

demographics (slide 6)
also include the geographics, psychographics and any behavior-based segmenting variables (label them by base) (slide 7)
typical decision-making aspects (How would the target go through the Consumer Decision Process? Where in the Consumer Decision Process does there seem to be issues?) (slide 8)
identify one market segment that you will discuss as a target market using segmenting variables discussed above. (slide 9)
Section 2: Consumer Influences

Identify and analyze three of the most relevant aspects of consumer influences that are relevant when marketing this brand. Provide reasoning why you believe the influence is relevant. (Each Consumer Influence should be it’s own slide 10-12)

Examples of what might be included:

Attitude
Perception
Learning/Memory/Consumer Information Processing
Motivation
Emotion
Personality
External Influences:
family
culture
social class
reference groups
situation
generation
any other external influences.
Section 3: Marketing Strategy (Identify current issues that may need consumer behavior research).

Outline at least SIX questions for each of the three Consumer Influences (from SECTION 2) relating to the brand being explored (relating directly to Consumer Behavior internal and or external factors). Each group of questions must have at least 6 closed-ended questions which explore the dimension in detail. For each question, give an explanation as to why it needs to be asked. State the question and then give the reasoning. Be sure to organize by paragraph. DO NOT question using marketing terms or concepts (ex. What are your perceptions of the brand?). Qualifying questions (demographic or otherwise) are not included in the required number but you can ask these to get the correct sample for your survey. (Slides 13-18)

Examples of areas that pair nicely with the Consumer Influences include:

advertising
consumer decision process (be specific which stage)
public relations and publicity
sponsorship
cross promotion
product distribution (specific retailer, shelving, etc.)
product placement
alternative media
pricing
sales activities
customer service
packaging
brand name, brand images, brand personality figures or celebrity endorsers
Section 4: Present and Survey Respondents

A) Complete a Consumer Behavior Survey with at least 20 questions using the questions created in Section 3. The breakdown of the questions should be 18 closed-ended questions and 2 open-ended questions. Be sure that the closed-ended questions are numerically scaled questions (horizontal scales presented, adjectives are numerically represented and the presentation is horizontal for the scale offering the + choices from left to right. Here is an example:

The taste of Coca-cola is important when choosing this brand to purchase:

Very Likely +3 +2 +1 0 -1 -2 -3 Not Very Likely

B) Collect survey results from at least 10 respondents that would be a part of the main target segment discussed in section 1. In this section, tell how you implemented the instrument (survey) whether is be in person (paper), internet or social media (which one). Also comment on how the subjects were recruited to take the survey. Did you offer any incentive? Were there difficulties in doing this? What was your response rate (number of surveys mailed/posted vs. what was turned in or taken, if applicable).

(Slide 19 and 20 should represent a copy of the finished look of the survey, the one that was given to the respondents)

Section 5: Analyze Finding/Conclusion

Analyze your findings from the survey, including a minimum of one table. Discuss how your findings (even though they are from a very small sample) could be the basis for a larger research project to be conducted by the brand. A copy of the survey itself and your resulting data must be included in your presentation (results can be in table form). Last, make your recommendation if there needs to be a larger study conducted or not (and why). Identify and recommend which type of research approach should be done

Read in Readings in United States History article 17, “Letter From Birmingham City Jail,” then Read the
textbook (America) pages 1016-1025.
TEXTBOOK IS America: The Essential Learning, Volume 2
Based on the readings, students will write a 750-1000 word essay that will have five paragraphs in the following order:
a. analyzes the topic’s historical context
b. analyzes any social, political, economic, cultural, and/or global implications of the topic.
c. identify the differences between a primary and secondary source. Identify each source you use as a primary or secondary
source. Which type is more useful for our type of freshman survey course?
d. demonstrate your ability to connect choices, actions and consequences to ethical decision making. (don’t focus on ethics
alone, but the choice to action to consequence cycle).
e. demonstrates the topic’s relevance to the present.
Use one paragraph each to answer parts a-e above

create an argument on paper that supports a policy that currently exists or is in the discussion phase. Why should be enacted or why shouldn’t it?

1. Complete (or review) this unit’s assigned readings.

2. Work in a group of 2 -4 students.

3. Develop a case for supporting or refuting a policy that is either in existence or being considered. Be sure to include:

Who the policy impacts?
Is there fairness in the policy?
How did cost impact the implementation of this policy?
What legal considerations may play into this policy?
What ethical considerations?
Will it cause public health resources to be re-distributed or impacted in any way when this policy was implemented?
Did this policy impact cost, access or quality?

4. Prepare a 10-minute power point presentation to share with the class

Submit a paper 4-5 page with peer-reviewed references. Submit via Brightspace. One paper per group. Use APA format.

PowerPoint presentations

Microsoft (ticker = MSFT).
Corporate Governance & Ethics – general question
You should be aware of the many benefits of outstanding corporate governance including stability of equity prices, avoidance of unexpected takeover offers, and sensitivity to shareholders’ concerns regarding compensation of senior executives and the strategic direction of the firm. These attributes come about through the efforts of multiple “players” or influences regarding the manner in which the governance structure and performance are developed.
Choose 3 of the following players or “agents” that have the most influence on your assigned company and discuss how they influence the creation and maintenance of governance for the firm. Why did you select these three players and how do they exert their influence? Where do they have common and conflicting issues in their governance approach. What ethical issues stand out the most strongly for your chosen agents? How does “agency theory” enter into the relationship?
Players:
• Board of directors
• Senior management and incentive/compensation structures
• Financial planners/Investment advisors
• Investment banks and security analysts
• Accounting and auditing firms
• Creditors and credit rating firms
• Activist shareholders
• Merger and acquisition firms
• SEC and other regulatory requirements
• Corporate social responsibility concerns

Remember to:
• Connect the data/information with governance theory
• Provide actionable information for decision-making

Presentation information:
• Be sure to use headings to clearly show you are answering each part of the overall question.
• Use tables and charts to present data instead of using valuable word space to delineate data.
• You are assessed based on your unique discussion not just a compilation of external sources and analysis.
• Please limit your answer to 2000 – 2250 words. The tables and charts do not count as part of the overall word count.
• Please cite your sources.
• Please single-space within paragraphs and double-space between paragraphs.
• Section headings to get you started:
o Section 1: Overview of company data and information that pertains to governance
o Section 2: Analysis and synthesis of data and information. Make sure to delineate the three players.
o Section 3: Conclusion with recommendations for managers including how and why to use information for decisions

This assignment requires you to write a mul
ticultural lesson plan. You are expected to apply
some of the theories of multicultural education in your lesson plan. Format At the beginning of the lesson you need to specify the following:
Topic
Class / Age group
Duration of lesson
The multicultural lesson plan should be presented in five sections:
1) Rationale
2) Goals/ Objectives
3) Content
4) Instructional Procedures
5) Evaluation

Topic: Discuss Thomas Nagel’s bat argument. How is it a problem for materialism? Do you think that this argument shows that materialism is false, or is there a good way for the materialist to respond to the argument? Explain and discuss, supporting your answer with reasons.

In this course you have read about the historical and current importance of technological innovations and their impact on users of various ages. You have also learned about interpersonal communication issues mainly in online communities and have read commentary regarding the impact of technology on our relationships and communities; how reliant we are on various technologies and what this means for our relationships. The learning intentions of this writing assignment are twofold 1) to find two scholarly, peer-reviewed journal articles on the impact of technology use on relationships and/or the influence of technology on users in particular age categories, and to use one course reading, in order to 2) analyze an interview with someone at least 15 years older or younger than you, and your own experiences assessing the impact of technology on relationships. This writing assignment is designed to give you an opportunity to apply the concepts you have read about to real life experiences.

In a .doc (Word) document of about 900-1200 words (4-5 pages), using APA format and citations (hint: any references cited throughout the course are in APA format!), write a report covering the following:
• Introduce and summarize briefly the scholarly, peer reviewed articles you found (i.e. what are the essential concepts, ideas, and/or insights presented by the author of the article? (NO quotations! If you want to use specific information, paraphrase and cite your source.) Transition into the next question.
• Briefly introduce your interviewee providing information on what kind of relationship you have (for example, a parent, grandparent, boss) and age difference. Have your interviewee identify a “new” technology that came out when s/he was your age. What was it? Why was it important? How did it impact his or her relationships with others? Did it change his or her view of the world?
• Answer the same questions above of yourself. Identify a new technology that has come out in the last couple of years. What is it? Why is it important? How does it impact your relationships with others? Does it change your view of the world?
• What conclusions can you make based upon the technologies you and your interviewee identified? (For example, What do your technologies have in common or what are the differences? Did you identify a “generational gap” regarding technology use? Are you both using the same technologies now? Has your relationship with your interviewee been strengthened or weakened by your technology use?)
• In explaining your conclusions, what connections can you make to the research or information presented in the three readings