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Case study on Electric car ads

Electric car ads
An ad is a commercial solicitation designed to sell some commodity, service or similar. Ads are important and advantageous to consumers in many ways. Firstly, they help introduce a new product to the market as they stimulate people to purchase the product. Secondly is that it educates the consumers in that it familiarizes the customers with new products and their diverse uses and also educated them about the new uses of existing products. Thirdly is that it provides better quality products as branded product assures a standard quality to the consumers. The manufacturer provides quality goods to the consumers and tries to win their confidence in his product. Consumers will buy a product that they are familiar with and they familiarize with products through ads. Therefore, advertising is a very essential tool to consumers.
Car ads are advertisements on cars. On this case, we will focus on an electric car ad as our example.Though hybrids and all-electric vehicles are now fixtures of the auto industry, it has been an uphill battle for the segment since the turn of the 21st century. Range anxiety was to blame for some consumer skepticism, but so has the reputation of certain cars (say, the Toyota Prius) that left style at the door in favor of practicality. Tesla Motors has had a major influence on the shift in perception of electric vehicles, but other factors have helped as well. This ad targets all the population as it is aired on television which is easy to assess than a newspaper.it can also be easily understood by people of all age brackets as it has no foul language. A good example is the Chevy Volt: Baffling Aliens ad on you tube.
GM took a clever approach to disseminating information about EVs with this commercial that aired during Super Bowl XLVI in 2012. While extraterrestrials marvel over the battery pack of the Volt in the garage, the exasperated owner explains once again that, indeed, it runs on electricity for several dozen miles before it switches over to gasoline power. The aliens are impressed, which draws a smile, but it makes the Chevy Volt seem like a technological wonder worth exploring.This ad made its point with style while never approaching a preachy tone. It also made electric cars seem like something your neighbor might have in the garage next door (i.e. something normal) and that anyone could handle it. This introduced this new product to the market well and thus consumers were more aware. Also, it showed that this was a new and even much better product in terms of quality and hence this ad is very reliable. This electric car ad persuaded many people to think of buying this new model as it was automatic compared to the manual cars that once dominated.
There are also some disadvantages associated with ads. Some undermine social values in that the brilliance of new products really gets on peoples nerves. They want to buy them but have no resources at their command. Consequently, they start feeling upset with their present status. Taking it as a social evil, it can be said that advertisement undermines social values. Some ads confuse the buyers,many a time distorted version of reality is shown in the advertising. Believing in advertising, consumers buy the product. On its use, they feel cheated. Ads encourages sale of inferior products asevery manufacturer projects his product as superior one in the advertisement. Therefore, the buyer is unable to decide as to which product is really good. Some adverts may use foul language. However, the advantages of ads outweigh their disadvantages. In conclusion ads are more beneficial than disastrous to consumers.

Works cited
Carley, Sanya, et al. “Intent to purchase a plug-in electric vehicle: A survey of early impressions in large US cites.” Transportation Research Part D: Transport and Environment 18 (2013): 39-45.

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“Cherry Volt: Baffling Aliens.” Online video clip. https://youtu.be/VB78y1yrNBs

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