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marketing plan

You will write a brief marketing plan for a new small business that you would like to create.

 

In addition to the Table of Contents in the link provided below, Please add sections for each:

(1) Social Media

(2) Green Marketing

Note, for section 8, a detailed financial analysis is not necessary, I just want some basic numbers. I would like to see the same basic costs projected in your marketing plan, projected sales and a return on investment. Essentially, how much are you going to spend to get the result

technical specifications and design of a power network for an oil depot

This paper focuses on the technical specifications and design of a power network for an oil depot. The power distribution network is probably the most important part in power engineering because it links the producer of the power to electrical loads. The principal advantages of designed power networks are efficient performance, continuous supply, safety equipment and uncomplicated maintenance. The design of the network specified in the paper provides minimum power losses and allows interchangeability of equipment and the addition of loads. The study implements practical experiences and theories in fault calculations, design and technical specifications related to power transformers, diesel generator, switchgear and power cable loads with the right selection of electrical equipment. To provide a stable network, the selection procedure related to the electrical equipment is required such as cables, transformers, diesel generators and circuit breakers is presented. The lifespan for designing will be approximately 30-years. This is achieved by adding spare feeders and estimating extra future loads. In addition, the design will be simulated by a software known as (ERACS). Although other factors (such as finance) are critical for choosing the equipment, they are not considered in this study, as the scope of the article concentrates primarily on the technical aspects.
Introduction
The distribution network consists of medium voltage (MV) and low voltage (LV) networks. The LV planning process of the in-power distribution involves determining the placement and moreover, rating the equipment used in the distribution network, such as (transformers, generators and feeders). While the planning process for the MV networks involves identifying the location and size of the substations and MV feeders. The primary purpose of the MV network planning is: reduce the power loss and increase the reliability indices. Petroleum depots are incredibly large industrial infrastructures and a significant source of the national budget in Iraq. The primary purpose of the oil depot is storing crude oil and a variety of oil products; specifically, it includes loading and unloading pumping stations, storage tanks and utility units.
The aim and objective of this paper is to design a power distribution system for an oil depot that is located in the south of Iraq (between Baghdad and Basra) at Longitude 45O and Latitude 32O (The aim of this paper is to design a power distribution system for an oil depot which will be suitable to the specification of electrical National Grid in Iraq.). The power network in this depot will be composed of three electrical stations which include the main station and two substations. The philosophy of choice related to more than one substations is to avoid a voltage drop due to the distance between the feeders and loads. The main substation consists of a 33/11kv power transformer and switchgear (MV and LV). One of the substations consists of 3.3/11kv and 3.3/0.4 kV power transformers and switchgear (MV and LV). The other one has a 3.3/0.4kv power transformer and switchgear (MV and LV). The main feeder supplies the main station via Iraq’s national electricity grid. The distance between the feeder source (National Grid) and the depot site is approximately six kilometres.
During the design process, the primary concerns should be improving network reliability and voltage level (the voltage range of the project equipment has to correspond to the technical specifications of the equipment in the data sheets and nameplate). Likewise, the supporting peak load level and load are significant factors to consider. To attain reliability and the loads level of the network, several limitations have to be satisfied. The limitations include the bus voltage and the actual feeder current. The bus voltage should be maintained at a conventional range, while the feeder current should not fall below the rated feeder current. During the design stage, line loss and voltage drop should also be considered. Although the voltage drop can be alleviated by determining the optimal voltage level, most power distribution network designers use the voltage level of the distribution system close to the area. An alternative means of controlling line loss and voltage levels are activating the Tap changers of transformer to reach the best rating voltage, installation of a capacitors bank and voltage regulators (whichever is better).
LITERATURE REVIEW
For a power distribution system to be effective, it is important to obtain information regarding the load profile and the types of power distribution applicable to the design [11]. Other basic factors that need to be considered include the standards of the electric power distribution system, structural functions of the distribution system, in addition to the flexibility and lifespan of the structure, service entrance location, power consumption and load diversity factors, the source of the power, and the quality and continuity of the required power [10]. There are many applied standards. The North American standard requires a secondary voltage level of 208/120 volts and 190/110 volts, while the European standard requires a secondary voltage level of 400(380)/230 (220) volts, which is compatible with the same voltage level in IRAQ.
Equipment that uses power from the utility system is designed to run at voltage levels specified by the manufacturer. It is therefore difficult to develop a power system that will match the requirement of each equipment, given that voltage drops are experienced during the generation, transmission and distribution of the power. However, the primary constraint in the distribution network design is voltage level consumption. Typically, the voltage drop in the distribution network varies proportionally to the magnitude of current demand and the distance between the source and the load [7]. The voltage drop results from the nature and type of load, the design of the electrical installations, the layout of the installation, system maintenance and lengthy service lines. Two methods can be used to determine the voltage drop along the feeder. The methods are the approximate method and the exact method. If the power distribution systems can continuously supply power to the consumption load point, then the system is said to be reliable.
Faults are considered to be some of the most critical aspects of a power system, seeing as 80% arise from the distribution networks [10]. This implies that it is essential to protect the devices such as breakers and fuses. Furthermore, integrating switches and DGs also influence the effectiveness of the power distribution network. This project will avoid voltage drop or any parameters which cause weaknesses in the electrical network.

The Corporation

After watching the video clip from The Corporation, consider that labor is a derived demand. What forces are at work demanding low-skilled labor in the developing world? What could a country do to improve the types of skills demanded of its labor? Wage rates vary greatly from country to country. When wages are high, businesses look to outsource their manufacturing and call centers in other countries where the wage rates are lower to maximize their profits. This leads to unemployment in the country that is outsourcing work to another country.

For this discussion question use two paragraphs, a) and b). For paragraph a), discuss what causes the demand for low-skilled labor in the developing world. Do these workers make a wage that raises their standard of living or are they as bad off as before the outsourcing? For paragraph b), talk about what the governments of these countries can do to improve the skill sets of their workers to meet the challenges of tomorrow. Pick a country (each student must pick a different country) and explain what that country is doing to position their workers for jobs of the future.

Infectious disease prevention and management

TOPIC : Infectious disease prevention and management in specialised settings.

This assignment centres around infectious disease prevention and management planning for the 2018 Commonwealth Games.

Scenario: You are the public health advisor responsible for establishing the processes to manage potential risks associated with the conduct of the Commonwealth Games at the Gold Coast in 2018. This event saw a substantial influx of local and international athletes, support staff, spectators and tourists. This expansion of the population between 4-15 April will place added stress on local community infrastructure, thus posing potential public health risks, particularly in relation to infectious disease.
You will apply your knowledge and understanding of disease prevention and management principles to address the following (approximate distributions of word count):

• Description of the Gold Coast environment relevant to infectious disease (400 words)

• Outline of infrastructure related to infection control and management (400 words)

• Outline major infectious diseases of concern and their relevant etiology and epidemiology (600 words)

• Describe infectious disease health services capacity and identify critical control points (400 words)

• Describe the role of transport access in affecting risk of infectious disease transmission (200 words)

Climate Change Comparison

Climate Change Comparison

Resources: Case studies from Ch. 20 of the text.
Case 1: Water Issues in the Arid American Southwest
Case 2: Soil Salinization in Arid and Semi-Arid Lands
Consider the following statements:
Climate change is not only a scientific issue but also a political issue.
There is a relationship between human activity and physical geography
Create a comparison of the effects on Coastline Formations and Arid Landscapes. Response in at least 70 per box.

Address for both: / Coastline Formations / Arid Landscapes

1. What are the surficial processes that affect this landscape?

2. To what extent do humans affect this landscape?

3. What arguments do anti-climate-change groups present about this lanscape? How would you address their concerns?

4. Do you have any recommendations of potential solutions to any possible problems?

5. What action, if any, should the government take to prevent and mitigate these climate changes?

THE MASSIVE BUSINESS DEVELOPMENT PLAN TO PROJECTILE THE BUSINESS PEFORMANCE OF SHELL MALAYSIA

THE MASSIVE BUSINESS DEVELOPMENT PLAN TO PROJECTILE THE BUSINESS PEFORMANCE OF SHELL MALAYSIA
FACTOR 1:-
1. Industry Analysis and Global perspective
– The petroleum industry, also known as the oil industry or the oil patch, includes the global processes of exploration, extraction, refining, transporting (often by oil tankers and pipelines), and marketing of petroleum products. The largest volume products of the industry are fuel oil and gasoline (petrol). Petroleum (oil) is also the raw material for many chemical products, including pharmaceuticals, solvents, fertilizers, pesticides, synthetic fragrances, and plastics. Oil accounts for a large percentage of the world’s energy consumption, ranging from a low of 32% for Europe and Asia, to a high of 53% for the Middle East.Other geographic regions’ consumption patterns are as follows: South and Central America(44%), Africa (41%), and North America (40%). The world consumes 30 billion barrels (4.8 km³) of oil per year, with developed nations being the largest consumers. The United States consumed 25% of the oil produced in 2007.[1] The production, distribution, refining, and retailing of petroleum taken as a whole represents the world’s largest industry in terms of dollar value.

FACTOR 2:-
2. Malaysia Industry Scenario
– SHELL discovered the first oil well in Malaysia in 1910, in Miri Sarawak. Today the oil well is state monument known as the Grand Old Lady. In 1914 following this discovery SHELL build Malaysia’s first oil refinery and laid a submarine pipeline in Miri. However competition locally are getting stiff from day to day. With other major oil and gas player operating throughout Malaysia, SHELL has to equipped itself with the latest knowledge of the most updated technology regularly.Marketing strategy needs to be doubled to ensure SHELL relevance and profitability in the current market
FACTOR 3:-
3. Value Added
– Cost reduction through process optimization: Existing systems can be improved by focusing on efficiency improvements, addressing product quality needs and eliminating redundancies. The overall goal of process optimization is to reduce the cost of production at existing sites and reduce long-term maintenance needs.
Revenue generation through de-bottlenecking: By bringing more to market, operators can increase potential revenues from existing sites by both increasing production and adding new products to the mix. Where is production currently being held back? Done right, engineered de-bottlenecking can allow operators to make more money with their existing resources.
Strategic site planning: Would shifting to prefab or modular facilities help with overall system efficiency and cost? This approach can be used for both retrofit applications as well as new builds, minimizing the cost of construction.
Pre-engineering to prepare for the eventual upturn: By taking market dynamics into account, operators can make better decisions and investments with their sites, preparing both for a changing market and a changing regulatory environment. Smart preparations made now with targeted engineering and regulatory awareness can, and will, pay dividends down the road.

FACTOR 4:-
4. Export
– Oil and Gas industry is a known as a major success with high profitability. Thus SHELL could look to expand their ventures in project oversea like South Korea. According to the 2014 statistics the crude petroleum was the major import commodity of South Korea at 17.3% followed by petroleum gas at 6.96%. Since the company mainly deals in these products then South Korea will be a good market for its products. Also over the years the company has continuously discovered more oil wells. With these increasing oil wells the company will still be able to produce enough oil to fulfill its new market.

cultural awareness

This project consists of learning cultural awareness of historical or modern importance, conducting research on a Hindu culture, presenting the information to the class in the form of a case study, and providing additional information about the Tribe  The purpose is the evaluate resources for information, as well as apply the gained knowledge in a presentation to fellow nursing students.

Selected Tribe is Hindu

 

Course outcomes met:

Evaluate the Hindu Tribe and provide thorough in-depth and insightful, well researched report on the;

  1. a, overview
  2. b, spiritual belief
  3. c, birth
  4. d, death
  5. dietary preferences
  6. language
  7. eye contact
  8. family roles
  9. healing practices
  10. heath risks
  11. implications for nursing

 

Assignment:

  • Selected disease is MALARIA.
  • Use information from at least three – five resources, the student will prepare a class presentation lasting 7-10 minutes (see below for content), supplemented with a PowerPoint slide handout containing at least 8 slides.  (Copies will be made by the instructor if an electronic copy is submitted no later than 8 am on the due date.)
  • Based on the information gathered, prepare a creative, clear and detailed case study scenario of the tribe.
  • The student will submit an electronic copy of the PowerPoint

 

Guidelines:

  • Research sources should be credible to include those listed in the supplemental syllabus.
  • No plagiarism or cutting and pasting of text should take place.  Work must be presented at a level for second semester nursing students.  In the case of plagiarism, appropriate grade penalties apply, as indicated in the supplemental syllabus.
  • Late work:  Unless alternative arrangements are made, if a student is absent in the day of the presentation, the grade will be based on the written work, with zero points for presentation mechanics.  There is limited availability for alternate presentation times.

 

 

ethics

 

Listed below, are 12 essay question, you must answer 5 of them.  Each question will be worth 20 points of a possible 100 points.  These are short essay question, but remember to answer the questions completely use your own words and give examples when possible.

 

  1.  How do ethics contribute to customer satisfaction?
  2.  Why is it important that business people study business ethics?
  3. Why is ethical misconduct more difficult to overcome than poor financial performance?
  4. Why do some business people and scholars question whether ethics should have a role in business?
  5. Discuss how one goes about recognizing an ethical issue.
  6. What is a conflict of interest?  Provide an example.
  7. What ethical issues affecting consumers and society as a whole are created by unfair competition?
  8. Society often expects a lot from business.  Do you think that it is possible to balance profit and other business objectives with the goals and desires of Society?  Why or why not?
  9. Trace the ethical decision-making process.  You may find it helpful to apply the model to a real business situation or to a hypothetical ethical issue you develop yourself.
  10. Discuss the role of leadership in understanding and executing ethical decision making in organizations.
  11. What is white collar crime and why has it become such a widespread problem?
  12. Compare and contrast the two moral philosophies:  teleology and deontology.  Discuss the bases each philosophy type uses to evaluate the morality of a particular activity.

 

Critical Review by Poquette

 

Critical Review by Poquette

Ryan D. Poquette specializes in writing about literature and has a bachelor’s degree in English.  In his critical review of Bury My Heart at Wounded Knee by Dee Brown, published in Nonfiction Classics for Students by Gale in 2003, he discusses the techniques employed by Brown to enlighten readers to the common misconceptions about Native Americans in the early 1800s, and eventually see through them.

In his essay, Poquette points out how Brown uses several techniques to convey his ideas and open the mind of his audience, such as eyewitness accounts and direct quotes from the Native Americans.  He also uses a three-part structure in the plot to set up hope and eventual despair for the underdogs.  Poquette eloquently covers almost every aspect of the book, which many consider Brown’s best work, and presents it in an informative and non-biased manner.

Poquette describes how Brown uses eyewitness accounts from the Native people to tell their side of how the West was lost to them.  Brown gives these accounts much impact by his use of language and plot.  Poquette says, “Brown’s first weapon is language”.  He often writes from the point of view of the Natives and uses their way of speaking, referring to trains as “iron horses”, and colonels as “Eagle Chiefs”.  Poquette also points out how Brown refers to some American historical figures by what the Native Americans called them, such as calling General Custer “Hard Backsides” because he stayed in his saddle for long periods while chasing them.  He says “Brown takes his reader deep into the Native American experience” and this helps the reader to better identify with the subject.

As the readers gain sympathy for the Native people, Poquette notes how Brown uses the plot in a three-part structure for many chapters: First, he introduces a character, usually a chief who has lost something, second, he explains the struggle of his tribe, and finally, he tells of their ultimate loss, despite all their efforts to either remain peaceful or fight.  These methods have a tremendous impact by bringing the reader into the world of the Native Americans and then “crushing any hope the reader might have” for them.

Poquette’s review of Brown’s book is an accurate analysis of his work and accurately describes Brown’s agenda in an objective manner.  His critique reminded me why I enjoy this book, and stirred me to want to read it again.  I would definitely recommend this article to any person interested in reading Bury My Heart at Wounded Knee by Dee Brown.