THE MASSIVE BUSINESS DEVELOPMENT PLAN TO PROJECTILE THE BUSINESS PEFORMANCE OF SHELL MALAYSIA
FACTOR 1:-
1. Industry Analysis and Global perspective
– The petroleum industry, also known as the oil industry or the oil patch, includes the global processes of exploration, extraction, refining, transporting (often by oil tankers and pipelines), and marketing of petroleum products. The largest volume products of the industry are fuel oil and gasoline (petrol). Petroleum (oil) is also the raw material for many chemical products, including pharmaceuticals, solvents, fertilizers, pesticides, synthetic fragrances, and plastics. Oil accounts for a large percentage of the world’s energy consumption, ranging from a low of 32% for Europe and Asia, to a high of 53% for the Middle East.Other geographic regions’ consumption patterns are as follows: South and Central America(44%), Africa (41%), and North America (40%). The world consumes 30 billion barrels (4.8 km³) of oil per year, with developed nations being the largest consumers. The United States consumed 25% of the oil produced in 2007.[1] The production, distribution, refining, and retailing of petroleum taken as a whole represents the world’s largest industry in terms of dollar value.

FACTOR 2:-
2. Malaysia Industry Scenario
– SHELL discovered the first oil well in Malaysia in 1910, in Miri Sarawak. Today the oil well is state monument known as the Grand Old Lady. In 1914 following this discovery SHELL build Malaysia’s first oil refinery and laid a submarine pipeline in Miri. However competition locally are getting stiff from day to day. With other major oil and gas player operating throughout Malaysia, SHELL has to equipped itself with the latest knowledge of the most updated technology regularly.Marketing strategy needs to be doubled to ensure SHELL relevance and profitability in the current market
FACTOR 3:-
3. Value Added
– Cost reduction through process optimization: Existing systems can be improved by focusing on efficiency improvements, addressing product quality needs and eliminating redundancies. The overall goal of process optimization is to reduce the cost of production at existing sites and reduce long-term maintenance needs.
Revenue generation through de-bottlenecking: By bringing more to market, operators can increase potential revenues from existing sites by both increasing production and adding new products to the mix. Where is production currently being held back? Done right, engineered de-bottlenecking can allow operators to make more money with their existing resources.
Strategic site planning: Would shifting to prefab or modular facilities help with overall system efficiency and cost? This approach can be used for both retrofit applications as well as new builds, minimizing the cost of construction.
Pre-engineering to prepare for the eventual upturn: By taking market dynamics into account, operators can make better decisions and investments with their sites, preparing both for a changing market and a changing regulatory environment. Smart preparations made now with targeted engineering and regulatory awareness can, and will, pay dividends down the road.

FACTOR 4:-
4. Export
– Oil and Gas industry is a known as a major success with high profitability. Thus SHELL could look to expand their ventures in project oversea like South Korea. According to the 2014 statistics the crude petroleum was the major import commodity of South Korea at 17.3% followed by petroleum gas at 6.96%. Since the company mainly deals in these products then South Korea will be a good market for its products. Also over the years the company has continuously discovered more oil wells. With these increasing oil wells the company will still be able to produce enough oil to fulfill its new market.