Get an AnswerWhat is more important in your opinion: an athlete maximizing revenues through their brand or carefully selecting endorsements to create a cohesive brand management plan?Smart Writing ServicesOctober 25, 2017 7:42 amOctober 25, 2017Previous ArticleIf you had been acting as LeBron James’ personal advisor, what would you have recommended instead of “The (First) Decision” to announce James’ decision to leave Cleveland and to "take his talents to South Beach"? Was "The (First) Decision" ESPN Special one of the all-time worst marketing decisions in the history of Sports Marketing? Was LeBron's (Second) Decision to Return to Cleveland one of the best? If so, why?Next ArticleAfter hearing the pitfalls other athletes have suffered from, what proactive measures would you take to protect and monetize your athlete-client's publicity rights?
