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Assignment Questions

TURKISH AIRLINES

Research the company- TURKISH AIRLINES in the report answer these questions

a maximum of 10 pages (plus eventual attachments/pictures), answering to the following questions:
1. What is the product structure of this company and how is it organized in terms of pricing tiers?
2. Which are the segments targeted by this company (if it has many brands, you can select one of them when answering this question)? What makes you think that these are the selected segments (communication, distribution channels, product features, etc.)?
3. Can you find out how the company collects information about markets?
4. What are the communication methods and strategies used by the company? Give examples.
5. How does the company manage its brand(s)?
6. Is the company innovative or not? What makes you think so?

Please also cite all sources from which you have collected information.

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