The business partnerships.
Company/Brand Selected (Jeep Cherokee Automobiles, Amazon, or Google): Amazon
Who are the current customers/users Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.
What changes can the company/brand expect in the future How can the company/brand better serve its customers Include information about potential opportunities and threats.
Define the current business environment. Include information about political, legal, economic technological and societal factors that may influence sales.
Define the business partnerships. Does the company/brand have any current partnerships What other company/brand may be a good partner for them Competitors
Who are the main competitors
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