Evaluate the following 2 countries to identify which represents the most potentially attractive target market for Lidl’s future international expansion strategy:

• Mexico

• Norway

In order to evaluate which of these 2 countries represents the most potentially attractive target market, you are required to undertake a comparative PESTEL analysis of those macro-environmental factors of the 2 countries that are relevant to Lidl.

– Worth 20% of the overall mark

– Not included in the word count