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Submit by Day 7 your completed Final Project. The Final Project should be a 2–3 page marketing strategy which uses the Final Project Template, filling in each field with the required information, including: Target market segment(s) Who are your existing and potential customers (target market)? What are the needs of your target market, as identified through market research? Business strengths What are your company’s strengths? How do the strengths of your company match the needs of your target market? Marketing activities What marketing activities are likely to ensure that your target market knows about the products and/or services you offer, and why these products/services meet their needs? Why did you select each of these marketing activities? Monitoring and evaluation How will you monitor and evaluate how effective your marketing strategy has been?
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