Writing Assignments (80 points)
There will be four writing assignments over the span of the course. Each of them is worth 20 points. They should be typed, double-spaced, with 1-inch margins and a 12-pt. font. Total length of each should be no more than three pages. Late assignments will reflect a penalty of 10% per day.
- Read an article about Principles of Persuasion by Robert Caldini (will be posted on Brighspace) and analyze different behavioral compliance techniques used in a sales context.