You are required to work individually to create a 2,000 word marketing plan for the one of the following events:
Birmingham Comedy Festival
Birmingham Literature Festival
Big Family Festival

Your plan should include:
a) A brief overview of the Event concept
b) Your SMART marketing objectives for the event
c) Your chosen target market (include details of supporting research/data).
d) The internal and external marketing factors of your event (SWOT and PESTEL)
e) Vision and mission statements for the event
f) The suggested elements of the Communication Mix that you will use to promote your event
g) A systematic application of The 7 P’s (the Marketing Mix) to the marketing of your event
h) Integrated Marketing Communication (IMC) theory
i) A forecasted marketing activity budget.
j) A Gantt chart (marketing activity calendar)