At the end of week seven you will be required to submit a marketing plan for your final
project.
I. Marketing Plan Requirements:
You are to choose a company and develop a marketing plan for a product or service.
Your business of choice may be a new business launch or a company seeking to break
into new markets. Each component of the marketing plan must be thoroughly
discussed. Keep in mind that your plan must be realistic and doable. Also, it will be
required that you address each component in the marketing plan outline.
Your marketing plan should be crafted as if you were submitting a formal marketing plan
to an executive committee, board members or investors in the marketing initiative. The
marketing plan should be of the highest caliber and exhibit the utmost of professionalism.
Required components of the Marketing Plan:
• Company name
• Executive summary
• Situation Analysis
• Customer
• Competition
• Strengths, weaknesses, opportunities and threats (SWOT)
• Macro environmental analysis
• Market segmentation
• Product
• Price
• Distribution
• Promotion
• Projections
• Projected costs | Categorized budget information
• Conclusion
Appendix
Complete visuals consisting of bar charts, pie charts, and flowcharts all three is required
Remember that all of the components will be required