It is time to determine how to make your product or service available to the consumer. Using your readings and at least one article (from Academic Search Complete, Business Source Complete and/or ProQuest Central), develop a distribution system.

Channel Levels
Select either direct versus indirect distribution by writing about the pros and cons of both methods. (Research support is required)

Needs of Target Market
Analyze your target market’s needs. Explain what you know about your target market and what they want from a channel of distribution. (Research support is required)

Digital Commerce
Is your product/service conducive to digital distribution? You may wish to research a competitive product or service to see if it has a strong digital presence. Or you can engage in general research about going digital. (Research support is required.)
Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person.

References
• Marketing Research and Intelligence Association
• The importance of studying consumer behavior
Chapters in Introducing Marketing:
3. Marketing research: An aid to decision making
4. Understanding buyer behavior
10. Channel concepts: Distributing the product