TOPIC: MARKETING OF YELLO TAIL WINES IN CANADA
This challenging assessment will provide you a real-world experience through an applied and innovative task.
You have been hired as the Marketing Manager of Yellow Tail Wines
Your CEO has decided to market Yellow Tail™ to:
· Canada
They have asked you to write a report on the marketing of Yellow Tail™ in CANADA, after conducting a strategic analysis of the following environments:
economic and financial;
political and legal;
social and cultural; and
technological.
To prepare the report, you should read CURRENT news articles to ensure you understand the issues faced by this company. It is highly recommended that you also read various academic materials before writing this report, so that you may support your arguments with theories and market information. You will be expected to have consulted books, at least 18 relevant academic journal articles, conference proceedings, theses, dissertations, market reports and so on to prepare the report. You should start working on the assessment as early as.
USE GOOGLE SCHOLAR FOR FINDING THE JOURNAL ARTICLES.
You can use the CQUniversity library database and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA Referencing and if using Endnote, you need to download and use the latest version.
The suggested report structure is as follows:
STRUCTURE
title page with unit name and code, student name, student ID and campus and date;
table of contents;
background information on the product and the country of your choice;
discuss the variables (economic, political/ financial, social/cultural, technological) that may affect your international marketing campaign in that country;
list the references (at least 15 academic references).
Maximum length: 1500 words (excluding references)
Be creative! To enhance the presentation of your report, use numbered headings and sub-headings to specify the information required for each of the above criteria. The assessment marking criteria below should guide you for this assessment task, in particular, the weighting attributed to each section of the assessment task. Please use Times New Roman with font 12 and 1.5 line spacing.