This assignment is designed to assess learning outcomes 1 and 3:

1. Evaluate a sample of a business text by undertaking a critical discourse analysis.
3. Critically discuss a range of social processes involved in managing change.

This assignment requires you to carry out the following 2 tasks:
1. Produce a critical discourse analysis of the speech by the Group Chairman of HSBC Douglas Flint available on Moodle. [about 1300 words]
As a core reference, use McCabe, D. (2016) ‘Numericalizing the other: A critical analysis of a strategy discourse in a UK bank.’ Organization 23(4), 525-549. Select further academic journal articles and other reliable sources for your answer.

2. Propose an alternative discourse in the form of a letter from the bank’s employees to its CEO, re-presenting the approach to Change from the employees’ perspective, and drawing the CEO’s attention to relevant social processes. You need to comment on some of the topics the CEO raises in his speech. For the purpose of this exercise, you may assume that the letter is addressed to the Group Chairman of HSBC, Douglas Flint. [about 500 words]

I will upload all the information which is associated with this coursework later.