In the role of a marketing consultant you have been requested by the CEO of Volkswagen Group to prepare a report in which you should investigate the product brand values of the Volkswagen Group. In particular you should:- Critically evaluate and apply relevant academic models, theories and frameworks to understand the VW Group product brand values Identify the key differences between product and corporate brand values Briefly recommend models, theories and frameworks the VW Group could use to build and manage their corporate brand
