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In 2012, Facebook floated on the New York stock exchange marking its transition from a private to a public company. The Facebook IPO was the largest tech stock offering by market capitalization in NASDAQ history, eclipsing Google’s debut years earlier[1]. Market capitalization reflected investor optimism that Facebook’s huge user base could be translated into company profits. Why has Facebook become so important to so many users? What factors and attitudes shape user motivation with Facebook? In this assignment, we will research user motivation with this popular social media tool

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