Get an AnswerHow did consumers being ‘indifferent to the difference between products” create a dilemma for Yorkshire Tea? What strategies were used to address this?Smart Writing ServicesOctober 25, 2017 7:41 amOctober 25, 2017Previous ArticleWhat is brand equity? Should a push towards brand equity underlie all marketing campaigns? How was the concept of brand equity implemented for this campaign to target “men who selected brands based on values over image”?Next ArticleWhat influences consumer spending? Explain your response by referring to two internal and two external influences and specific examples from the case