As an independent event organiser within the West Midlands, you have been approached by a corporate client to assist in the planning and development of a conference (for 500 people). You are therefore required to write a report which:

• Defines the event project and proposes the event’s objectives
• Critically explores the anticipated needs of customers
• Uses a weighted criteria model / centre of gravity method to identify and justify a suitable event venue / location
• Includes a detailed map of the locality with supportive justifications for your choice (Ordnance Survey map of area or similar preferred)
• Develops a work breakdown schedule
• Evaluates the resource requirements
• Presents a suitable project management model (Gantt Chart) detailing the anticipated timeframe and anticipated planned scheduling of the event together with supportive justifications for your actions
• Offers reasoned conclusions and recommendations

Additional supporting information for the report (if appropriate) can be provided in the Appendices.

Module Learning Outcomes covered in this assignment:
Analyse the basis of effective customer service incorporating an awareness of relevant issues affecting stakeholder groups

Evaluate a wide range of location considerations, which may impact the effective and efficient outcome of an event