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Drivers of International Marketing

 Drivers of International Marketing

Task
We have provided three resources for you to use to help you with Assessment One. Even if you feel very confident about your researching and referencing skills, please go to each resource before you begin the assessment as you will need to use them to complete the task.
Access the following in your Resources folder on Interact:
Online research using Google Scholar
Finding sources using Primo Search
Referencing using APA style
How to apply theory to practice
Then, select an Australian-based organisation with which you are familiar.Use theory and real world examples to illustrate your points.
Drivers:
Market needs
Technology
Cost – scale
Government
Communication
Students should NOT contact the organisation at any time while undertaking this assessment.
Rationale

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