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Crisis managers benefit from understanding how crisis communication can be used to protect reputational assets during a crisis. Coombs’s Situational Crisis Communication Theory (SCCT) offers a framework for understanding this dynamic. Consider the following scenario in relation to the SCCT framework

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Previous ArticleDoes U.S. Society discriminate against African American women who prefer flexible work schedules for the sake of their children?Next ArticleYou are the Managing Director of small Chemical Company. Your main process involves the production of Formaldehyde, which you supply to a number of Industrial Customers throughout the UK and Europe. Your plant is situated outside the Industrial Centre of the City and is relatively close to three housing estates and a small village, which in total have a population of 3000 people. A tributary to the River Ure passes directly alongside your site boundary. The River is a successful habitat for salmon and other species of wildlife. The Formaldehyde process is the central and the most profitable part of your business without which it would be difficult to survive. The Chemical Plant has been in its current location for over 40 years and is a prime location because of the adjacent road and rail network which you utilise to transport your products