Prepare an MBA-level Project Report on the following:
Critically examine a global industry in a country in the Asia-Pacific region. What are some of the interesting companies in the industry (provided in attachments), and what strategies are they pursuing?
Choose TWO firms (already provided in attachments – Cochlear v/s Nurotron), one of which should be classified as a challenger or latecomer in the industry, and one should be classified as a leading global incumbent. Compare the differences in resource building and strategy between the two organisations using appropriate course frameworks, models and concepts.

Be sure to: (1) analyse how the global challenger firm fashioned its strategies in relation to the resources available, the competitive dynamics of the industry and its country context, and, (2) consider/discuss some of the key CAGE factors and institutional voids that the leading global incumbent firm likely had to navigate when entering the marketplace in the Asia Pacific.

The assignment should include the following:
– A business report structure
– Executive summary
– A brief introduction, description of the challenger and incumbent firms, overview of the industry, and the rationale for the choice of firms (an expanded section can be in an appendix)
– Discussion of your analysis (the analysis itself can be mostly contained in appendices
– use VRIN/VRIO, Porter 5 Forces, Porter Diamond, Porter Generic Model Strategy, Institutional Voids, 7 Struggle Framework)
– Conclusions/findings, together with any lessons learned that can be applied into the future for maintaining the firm’s competitiveness considering the changing external environment and existing and potential strategic threats
– Appendices
– Ability to apply unit knowledge (i.e., theories, models, frameworks, concepts, etc.) to analyse the Challenger and the Incumbent firm dynamics selected within a global industry in an emerging economy.
– Clearly written and argued, and well supported with integrated, synthesised evidence from the literature and research sources with full acknowledgment of sources consulted, references used etc. included in the reference list.
– Ability to logically choose, arrange and present the materials and make sense of them for the audience/reader.
– Written presentation to an acceptable postgraduate standard.

Assignments that are excessively descriptive or make excessive use of point-form, will not achieve a high grade.
In your report, be sure to focus on the “how” and “why”, as this is more analytical and interpretative, rather than descriptive (i.e., do not just describe the firms… you must apply the concepts, models and theories to help make sense of, explain, what has happened and is likely to happen.)