Choose one recent article from Sports Business Journal/ Daily that really means something to you. Make sure it includes a sports marketing challenge or issue that will allow you to make an argument, take a position, state your point of view. Your second paper should take into consideration the feedback you received from your first paper, including writing skills and your ability to make a compelling argument. Apply concepts from the course, readings, guest speakers, or any outside research you feel supports your case. If you do use outside research, please make sure to cite it properly. There are no right or wrong decisions as long as they are well supported, the only limit is your creativity.
