Case study on business communication.

a) Demonstrate academic skills appropriate to the level of study.
b) Demonstrate research skills and referencing appropriate to the level of study.
c) Critically analyse texts and/or multi-modal material in a business context.
d) Identify and apply effective communication methods within a business and academic environment.
e) Evaluate the use and importance of technology in presenting business communication.

Part B: Report

• a comprehensive understanding of the topic you have chosen
• evidence of research and application of reliable and relevant evidence
• critical analysis and the ability to develop coherent arguments
• effective communication in the form of professional writing skills, presented in a report format and;
• effective referencing skills (APA style)
• evidence of a contribution to group effectiveness (if completed as a group assignment)

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