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In your answer you must argue for why the external factors you have chosen are more important in terms of influencing a consumer’s decision-making for your example/s product or service than the ones you haven’t chosen. In other words, you need to demonstrate that you understand the influence that these factors are having on a consumer, decide which are more influential than others and explain why they are more influential

You are the manager of the Loans Department of the Rich Bank, which is an Indonesia-based bank. As a manager, you need to process Black Gold’s loan application and submit an internal report to Mr. Widodo who is the Managing Director of the bank. The focus of the report will be the potential risks and returns for the bank. Together with the financial aspect, you will need to consider various other relevant aspects and analyse this proposal. Based on the analysis, make your recommendation

Black Gold Ltd is a Japan-based multinational company engaged in the production of thermal power. This electricity is purchased by many manufacturing companies in Japan. Black Gold started its operations in 2004. In order to cut down cost of raw material (coal), the company has also invested in coal fields in South Africa. The extract from Black Gold’s financial statements is provided. Currently, Black Gold is considering purchase of a coal mine in Indonesia. For this project, the company needs a loan of $5 billion. The project will run for 20 years. End-value of the project (scrap value) is zero