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Middlesex by Jeffrey Eugenides

Middlesex by Jeffrey Eugenides

The novel Middlesex by Jeffrey Eugenides appears to be one of the most interesting works that gets numerous awards recently. The key issue that makes this story a compelling work is the way used by the author when he depicts the protagonist’s life. Despite the horrible gender situation happened to Cal Stephanides or Calliope, his narration is full of humor, and that makes it especially vivid, thoughtful, and moving. A special humoristic attitude to the problems makes the narrator strong so that he can overcome a terrible distress and finally come to terms with his gender identity.

The novel presents a life path of Cal Stephanides who was born as a male intersex which means that he is a man with a feminine appearance (Ehlen 4). The narrator describes his unique gender identity as being born twice: “first, as a baby girl” and “then again, as a teenage boy” (Eugenides 3). Cal or Calliope treats himself with sarcastic humor making the emphasis that his photo was published in the magazine Genetics and Heredity and The Journal of Pediatric Endocrinology. The sarcastic attitude to his gender makes the narrator less vulnerable. Also, the readers can see the author as a person who has come to terms with the fact that he is different to other people.

The stylistic approach to the story works as the key issue that discloses intersexuality and its place in modern society. Cal’s life demonstrates that human society is full of stereotypes, including the gender ones. Since the protagonist is both male and female, people do not treat him as equal to them. Cal’s humoristic and, sometimes, even sarcastic depictions of his life within “roller-coaster ride of a single gene through time” (Eugenides 4) demonstrate that he knows it is unfair to treat as someone who is too different to others. He mentions his situation as “the polluted pool of the Stephanides family” (Eugenides 4). Interestingly, Cal is aware of his specific humor, and makes the emphasis on its genetic origin.

The sense of humor is not the only way to depict gender stereotypes experienced by the protagonist of the story. The narrator highlights the tragedy of his life as a common problem of his family. Cal’s life is closely connected to his parents and grandparents life because “living sends a person not into the future but back into the past, to childhood and before birth, finally, to commune with the dead” (Eugenides 425). The community of people, therefore, can be possible in death since Cal thinks that in this life we grow backwards.

Humor and tragedy “provide in the novel an opportunity for Cal to come to terms with his trauma” (Boever 64).

The novel shows that gender is a category that is based on personal identification. Therefore, the protagonist demonstrates transitions “from female-identified Calliope to male-identified Cal” (Koch 190). Humoristic and tragic expressions make obvious that the key idea of the story is to show gender as a personal identification and further acceptance. Cal experiences several births – as a female in 1960, as a male when a teen, and the third and the last one at the age of forty-one. The last birth relates to the  understanding his life as a result of nine generations’ story so that Cal accepts himself as a part of community although being different to it.

The novel Middlesex appears to be especially interesting to analyze because it discloses gender stereotypes that still exist in human society. The narrator of the novel, Cal or Calliope, uses humor and tragedy as the key means of the overall stylistic approach. These means demonstrate that intersex identity of the protagonist makes him both different but a part of community.

 

 

Works Cited

Boever, Arne De. States of Exception in the Contemporary Novel. New York: Bloomsbury Publishing USA, 2012. Print.

Ehlen, Kathrin. The Different Implications of the Name “Middlesex” in the Novel of the Same Name by Jeffrey Eugenides. Munich: GRIN Verlag, 2011. Print.

Eugenides, Jeffrey. Middlesex: A Novel. New York: Picador, 2002. Print.

Koch, Michaela. Discursive Intersexions. New York: Verlag, 2017. Print.

PRINCIPLES OF MARKETING

PRINCIPLES OF MARKETING (Online)

Marketing Plan Assignment Structure

 

Students are required to develop a marketing plan.  The specific business product or service upon which the plan/project is created must be fictitious.  You cannot just write a marketing plan that explains to me what some company is already doing.  The idea is for you to use the knowledge gained in the course to develop your own work.

 

A five page minimum typewritten paper using double line spacing, 12 font with a minimum of 3 Internet references is required. The cover page, tables/graphics, works cited, and appendices pages are not counted as part of the five pages.

 

Use the following structure to create your plan.

1.) Cover/Title Page (Required and not considered one page)  (5 points)

2.) Introduction, this section should explain your project’s basic concepts.  (20 points)

3.) Body, this section contains the majority of the paper and should be used by you to express at least the following concepts:  You must cite your references throughout your paper. (130 total points)

–     Target market(s)? How were they selected?  How will your product and/or service benefit the intended markets?  (25 points)

–     Describe the external environmental influences on your product/service including your direct and indirect competition.  (25 points)

–     The Marketing Mix (Product, Price, Place, Promotion) For each one, provide a detailed discussion and make sure that your ideas all work together to satisfy the target market customers you describe in the section above.  (60 points)

4.) Summary, how the combined elements of your plan satisfy the customer. (15 points)

5.) Works cited/bibliography and Appendices (Tables, research results, etc.) (10 points)

6.) Spelling, grammar, sentence structure, use of scholarly references (20 points)

 

The marketing plan is due as indicated in the course Assignment Schedule.  A minimum of 5 full pages of content is required.  This assignment is worth 200 points toward your final course grade.  10 points will be deducted from the final paper score for each day the paper is late.

Strategic Analysis

Strategic Analysis: Amcor Limited

 

Abstract

The adverse implications of environmental pollution such as prolonged droughts, global warming, respiratory diseases, and loss of sea life have led to increased calls for the manufacturing sector to embrace means of production that are environmentally friendly. Despite these calls, most organizations have been reluctant to adopt effective strategies to lower the rate of pollution they cause to the environment. This reluctance emanates from the perceived increase in operation costs by adopting new environmentally friendly means of production. Consequently, this strategic analysis explores whether Amcor limited should use recycled materials to build their products without re-dying or modifying the material in any way. Besides, this paper explores the history of Amcor, its mission, and position in the market. Importantly, this analysis offers a rationale for why the company needs to adopt the specified sustainability initiative.

 

Strategic Analysis: Amcor Limited

The Organization

Environmental protection is one of the most debated issues in the contemporary society. The adverse implications of environmental pollution such as prolonged droughts, global warming, respiratory diseases, and loss of sea life have led to increased calls for the manufacturing sector to embrace means of production that are environmentally friendly. In fact, environmental protection is among the fundamental corporate social responsibility actions that modern organizations address. This strategic analysis explores whether selected firms should use recycled materials to build their products without re-dying or modifying the material in any way. Importantly, the firm selected for this analysis is Amcor limited.

Several reasons justify the selection of Amcor limited for this strategic analysis. Nonetheless, the type of products that Amcor limited produces is the fundamental reason why the firm was selected for this analysis. Amcor limited produces an array of packaging materials such as cartons and plastic containers. In the society, such packaging materials form the bulk of solid wastes that pollute the environment. According to Jain et al. (2017), the non-biodegradable attributes of most packing material particularly plastics used around the world makes them one of the key pollutants of the environment.

Expounding on their stance, Jain et al. (2017) point out that these non-biodegradable packaging materials emit greenhouse gases such as carbon dioxide that contributes to global warming. Besides, these packaging materials inhibit plant root penetration in the soil and suffocate water living animals. Consequently, Amcor limited was selected since it is a global manufacturer of packing materials. Therefore, the firm’s actions to use recycled materials in its production process can significantly lower the amount of environmental pollutants emanating from packing materials.

Secondly, Amcor limited was selected due to the extensive links that the firm has with companies dealing in sectors such as foods and beverages, healthcare, home care and pet care. As a result, the firm can use these links to encourage its trade partners to adopt environmental sustainability initiatives. Importantly, this organization was selected due to the past legal battles that it has faced on environmental pollution. In keeping with Inside Waste (2011), Amcor Limited was fined $104,000 for discharging oil into the Yarra River. Such legal issues confirm that the firm needs to reshape its environmental-related actions to enhance its acceptance in the current environmentally sensitive business environment

Amcor’s History and Market Position

Founded in 1860 as Australian Paper Manufacturers, Amcor has grown to become a global leader in the production of packaging products. The company was renamed to Amcor limited in 1986 to attain a global perspective (Amcor, 2018). At present, the company has attained this global this recognition and is one of the leaders in the packaging industry. The success that the firm enjoys in the packaging industry has seen the firm expand to its operations to over forty nations. The presence of the company in these nations asserts its global attributes. Presently, the firm employs more than 35,000 workers in its various branches across the world. In the fiscal year 2017, the firm made sales amounting to over $9 billion. This sale amount confirms the market leader position held by the firm in the packaging industry. In fact, the firm has built a solid reputation as a reliable supplier of packing material across the world.

Amcor’s Staff, Relations, Corporate Culture, and Mission

            The hyper-competitive nature of the contemporary business setting obliges organizations to invest in their workforce continuously. In line with this requirement, Amcor states in its website that it is committed to improving the skills and competency of its employees. As earlier stated, the firm employs over 35,000 people. Essentially, Amcor is driven by a culture of innovation, operational leadership, human resources development, and producing products that align with the needs of the customers.

For that reason, the firm’s culture focuses on maximizing value for its stakeholders. Besides, the firm centers all its operations on its mission, which is to be a dynamic and innovative company. This mission statement has enabled Amcor to produce diverse and differentiated products. This ability to offer highly differentiated and quality products has enabled Amcor to create cordial relations with renowned organizations such as the United Nations.

Rationale

As a global leader in the production of packaging materials, Amcor should use recycled materials to build their products without re-dying or modifying the material in any way. This sustainability initiative is achievable because Amcor produces high-quality packaging materials that are not deformed easily. In fact, Amcor has realized the potential benefits that it stands to gain together with its customers if it adopts effective recycling actions. As stated by Allen (2018), Amcor is the first global packaging that has pledged to make all of its products recyclable or reusable by 2025.

Firstly, this sustainable initiative makes sense for the organization due to the fact that customers are increasingly demanding for reusable or recyclable packing materials as a move to attain environmental sustainability. Hence, adopting this sustainability initiative will enhance the acceptability of Amcor products in the market, as customers will view the firm as committed to enhancing environmental protection.

Secondly, this initiative aligns with Amcor’s mission of enhancing environmental sustainability. In their analysis, Song, Li, and Zeng (2015) point out that strategic solid waste management through actions such as recycling is one of the critical ways of reducing environmental contamination. Besides, recycling and reusing lower resource consumption by companies. In this respect, adopting this sustainability initiative will not only enable Amcor to attain it environmental protection mission, but it will also allow the firm to reduce its expenses on raw material procurement significantly.

Consequently, Amcor’s use of recycled materials will influence positively on the company’s strategic management actions and create value for all its stakeholders. Precisely, this sustainability action will depict the firm as being ethical to its global customers. Besides, it will reduce the firm’s expenses on raw materials thus creating value for its investors. This reduction in the cost of raw material will subsequently result in the reduction in the cost of the company’s products thus favoring its customers. This sustainability initiative will positively influence the company and its stakeholders.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References

Allen, D. (2018, January 31). What does Amcor’s sustainability pledge mean for pharma and MedTech?

Amcor. (2018). Our History.

Inside Waste. (2011, June 23). Amcor fined $104,000 for discharging oil into the Yarra.

Jain, P., Jain, A., Singhai, R., & Jain, S. (2017). Effect of Biodegradation and Non-Degradable Substances in Environment. International Journal of Life Sciences (IJLS), 1(1), 58-64.

Song, Q., Li, J., & Zeng, X. (2015). Minimizing the increasing solid waste through zero waste strategy. Journal of Cleaner Production, 104, 199-210.

 

 

Legalizing Marijuana

 

Legalizing Marijuana

The argument around the legalization of marijuana presents varying views and opinions that cut across the political, social and economic divides within the community. In essence, these views show the complexities that surround legality and the illegality of the use of marijuana. In the last two decades, the political landscape has seemed to tilt more towards the legalization of marijuana, which is evidenced by the increasing number of states that have gradually legalized marijuana.

Pundits argue that with the changing scope of regulations in the United States, where states have gradually embraced the legalization of this substance, a renewed drive may be observable in a bid to push for the fully- fledged support of Marijuana use at the federal level (Leyton 75). On the contrary, opinions vary across scholarly divides on the need to sustain the ban on marijuana. The argument is that despite the changing views across the states on the need to repeal the current laws on Marijuana, the health-related implications remain the same. Nevertheless, these views may have certain biases based on the point of opinion that they embrace.

Over the years, there has been an apparent attempt to make comparisons between the legalization of tobacco and the illegality of marijuana. The argument made by scholars, in this case, is that tobacco has as much health effects as if there is marijuana (Leyton 76). Pundits also note that the use of other substances such as alcohol has equal adverse implications on the health of the users. The studies also reveal that while these substances are illegal, they could have as much adverse and extreme health-related outcomes on the individuals.

The assertion made in this context is that the illegality presented in the case of marijuana is a result of misplaced assumptions that marijuana has implications that are more adverse to health outcomes than all other abused substances. The reality that these studies present is that the decision to make a decree on the ban on marijuana is unbalanced and fails to consider the implications that other substances have on health outcomes. On the same note, it is impossible to make a decision that affects the society without undertaking conscious due diligence and differentiating between illegal and legal substances.

Pundits also present the concerns around the underlying failure to recognize the critical role that Marijuana plays within the medical circles (Leyton 75). According to varying research outcomes, there are numerous medicinal uses of marijuana that may have a significant implication on the process of improving health care within the social setting. The need to legalize the use of marijuana within a medical context would be critical towards improving the health outcomes within the social environment. The research reveals that the use of marijuana to deal with ailments such as cancer and Glaucoma would be important in the course of improving healthcare outcomes. The studies show that the illegalization of marijuana limits the use of this drug within the confines of healthcare provision.

The states that have gradually embraced the use of marijuana within the broader medical context have had notable improvements in the overall healthcare outcomes. The reality is that some of these medical outcomes presented using marijuana would be important towards future public health solutions especially when it comes to dealing with chronic ailments. Essentially, one would also argue that medical health care outcomes are subject to continuous research and design towards recurrent improvement (Pacula 20). To this end, marijuana may be an important discovery within the healthcare setting that would have critical overall implications on health care.

The other argument that stands out in the conversation is the moralistic argument made by individual scholars. The assertion made by such scholars is that the decision to use marijuana is a personal decision, which in fact is a choice. For this reason, the individual decision to use the drug should be viewed from a consequentialist point of view. The consequentialist point of view argues that the individual’s final decision to use marijuana depends on the possible outcomes or implications of using the substance. For instance, if the decision to use marijuana is based on recreational purposes, then the user may derive happiness from such use of the content. On the same note, the argument made by consequentialist theorists is that the person has the ultimate decision to determine what actions yield the most significant outcomes or happiness.

The consequentialist argument reveals that the debate around the legalization of marijuana is a moralistic argument, which must in essence focus on the realities of the implications of marijuana from an individual users’ point of view and the underlying right to make a decision that is not a result of coercion or due to legal obligation (Pacula 21). The underlying argument that stands out is that the individual user has as the freedom of choice to decide whether to use the drug. Perhaps, this also reflects on the argument from a religious point of view, which notes that human beings have a free will to decide on what they wish to embrace or to disregard. The free will reflects on the moralistic assumption made about the possible implications of coercion through the law.

The scholarly arguments made by pundits on the need to legalize marijuana from an economic point of view are quite compelling. According to the study, the marijuana market continues to thrive despite the reality that there is no economic value that anyone derives from the market especially in relation to taxation. The research reveals that there would be significant tax benefits derivable from the ability to present marijuana as a legal and marketable commodity especially from a medicinal point of view. The revenues from the sales and the position of the source for the marijuana would have a significant implication on the overall revenue scales within the country. The states that have been keen on embracing and legalizing marijuana seem to reap essential benefits from an economic point of view. The same may be replicable at the federal level an aspect that may imply the overall annual tax return in the country.

Pundits argue that when the government implements very high tax regimes on commodities such as alcohol and cigarettes, the outcome is often a constant rate of consumption in the market. The commodities then derive significant economic benefits through high rates of taxation. To this end, it is also possible to equate these high levels of revenue to the high consumption rates of marijuana in the underground markets (Cheng et al. 1590). The concern by economic researchers is that while the government focuses on implementing the ban on marijuana, there are businesspersons who continue to make significant levels of income from the illegal sale of marijuana (Cheng et al. 1590). In the end, this means that from a legal point of view, the government will never be able to tax marijuana as long as there is a lack of a statutory provision that legalizes the sale and use of the drug. The scholars reveal that in the immediate future, it may be impossible for the government to gain from the revenues accrued from marijuana as long as there is a failure to consider the legalization of the use.

The contrary opinions are equally broad and critical on the reasons that support the ban on marijuana. For instance, there is a broad spectrum of research that evidences the possible implications of marijuana use on the overall long-term well- being of the individual both health wise and socially (Choi et al. 10). The evidence suggests that at the end of the day, the individual may end up having varying negative implications, which manifest due to the long-term use of the substance. The scholarly works also reveal that users of marijuana stand to develop specific long-range dependencies that may include a higher affinity to embrace other harder drugs such as heroin (Canady 4).

The discourse also reveals that the use of marijuana leads to irrational and in some case illogical decisions, which may include acts of crime and delinquency. The research notes that the individuals that abuse marijuana tends to have a higher affinity for violence and crime, an issue that complicates their ability to obey the laws set out in a given society (Cavedon 6). On the same note, the argument on the ban of marijuana also suggests that often, the individuals involved the sale and transportation of the drug often have multiple criminal related activities, which complicate their business approaches.

Finally, there is a moral argument that also argues the use of any substance that would cause bodily harm to the users. The moralistic view is contrary to the evidence made on the free will to choose. In the end, the varying views may make sense depending on the school of thought and the scholarly viewpoint that each of the scholars embraces. The discourse may therefore not achieve a middle ground, especially where multiple scholarly views cut across the varying divides.

 

Works Cited

Canady, Valerie A. “Marijuana use by youth, schizophrenia genetic risk examined.” Mental Health Weekly, vol. 25, no. 34, 2015, pp. 3-5.

Cavedon, Matthew P. “Blazing Through a Federal Red Light: The Insurgent Regulatory War Legalizing Marijuana, 1994-2014.” SSRN Electronic Journal, 2014, pp 5-9.

Cheng, Cheng, et al. “The Effect Of Legalizing Retail Marijuana On Housing Values: Evidence From Colorado.” Economic Inquiry, vol. 56, no. 3, 2018, pp. 1585-1601.

Choi, Namkee G., et al. “Older marijuana users’ marijuana risk perceptions: associations with marijuana use patterns and marijuana and other substance use disorders.” International Psychogeriatrics, 2017, pp. 1-12.

Leyton, Marco. “Legalizing marijuana.” Journal of Psychiatry & Neuroscience, vol. 41, no. 2, 2016, pp. 75-76.

Pacula, Rosalie. “Examining the Impact of Marijuana Legalization on Harms Associated with Marijuana Use.” vol. 6, no. 1, 2010, pp. 12-23.

External Research Assignment

External Research Assignment

Student Instructions

 

Each student will be required to complete a research paper.  The paper shall be 12-15 pages in length and follow standard APA guidelines.  (Please see APA tutorial on the course menu for more information.)

All papers will be due on the final day of class, They shall be submitted using the document attachment tool located within Week 7.

The paper shall be on a topic of the student’s choosing provided that the topic has been cleared with the instructor.  You will have to choose a topic and submit it for approval.   The topic must be a recent (within 10-15 years) corporate, occupational or governmental white collar crime or scandal.  The paper should meet the following criteria:

  • Identify and classify all the key people involved in the crime including perpetrators and victims. Give all necessary background on the key players.
  • Thoroughly explain the type of crime committed and place it into a proper typology.
  • Discuss the legal process used to prosecute the crime(s). Was it proper and sufficient? What, if any defenses were raised?  Did they have merit?
  • Analyze any regulations or social controls subsequently implemented to avoid future crimes of this nature.

Good luck with this assignment.  Please feel free to contact me with any questions you may have during your research and be sure to cite all your sources!

 

 

 

 

 

 

 

Business Plan

Business Plan

 

 

Write a formal report to potential investors. Your purpose is to obtain funding by demonstrating that your idea can be profitable, that your research is reliable, and that you are credible.

 

The report should be 25-40 pages.  Each group member will be responsible for one of the four main sections described below.

 

  • Minimum of five pages of text from each group member.
  • Minimum of three graphs or other visuals for each section.

 

Research methods and sources will depend on the nature of the business and your section.  Start with traditional sources such as libraries, local organizations, the web, business texts, and so on.  You can also employ field research, marketing surveys, interviews, etc.  For documenting sources, please follow the Harvard Business Citation Guide (link on GauchoSpace).

 

The group is responsible for front and back matter, and for coordination between sections.

 

You should know that the business plan for this class differs from real-world business plans.

 

  • Real-world plans will vary considerably in information and organization, relying not on a pre-determined formula but on exhaustive analysis of specific circumstances of the business idea, its industry, the financial needs of the entrepreneurs, and so on. Your plan is divided into sections I pre-determined in order to evenly distribute the workload among students.
  • In real-world-plans, a lot of information comes from the entrepreneur’s experience. As a class assignment, you are expected to research and learn about starting a business and to show evidence of your research.
  • Compared to far more thorough and detailed real-world plans, your plan will necessarily be limited in scope. To limit scope, emphasize the entrepreneurial logic and sacrifice some details of implementation.  That is, explain the viability of the business before, say, details about recruiting and training a workforce.
  • The best student plans stick to demonstrable areas of research and avoid speculation.

 

For the purposes of this course, then, use the following sections.

 

 

 

Front Matter (group)

 

  1. Cover/Title Page
  • Be creative and visual
  • Include the name of your business and the names of the people who prepared the plan.

 

  1. Transmittal letter
  • Use standard letter format
  • Write and address it to a potential investor, an actual individual or firm you have identified as a potential source of funding for your business.

 

  1. Table of contents
  • Use the decimal outline format the Writing Program has adopted as the standard for the business plan (see samples).

 

  1. Executive Summary (2 pages or so)
  • Write a sizzling summary of your plan, emphasizing the entrepreneurial logic and providing an overview of each section.

Main Sections (individual)

 

Business Description

This section should serve as the investor’s introduction to your business and the deal you would like to make with the investor.  Your thesis should be that your start-up is a good investment.  You will need to write rationally and persuasively, keeping the hard-headed, risk-averse investors’ concerns in mind, in order to move investors into the rest of the plan.

 

Much of the information in this section will be articulated in more detail in other sections, so you will get some information from your group mates. In real-world business plans, the other information in this section may come from research or from the entrepreneur’s experience.  For this class, to make sure you understand how start-ups work and what the options are, you definitely need to do the research.  You should accomplish the following tasks (not necessarily in this order):

 

  • Describe the product or service, emphasizing the benefits to your customers and to the community as a whole.
  • Describe your advantage over competitors—quality, service, price, location, or whatever.
  • Describe briefly the target market for your product or service, emphasizing the features that will make your product or service attractive.
  • Describe the business model—the way your business will bring in revenue, how the sales transaction will work.
  • Describe the ownership structure of the company and why. Here I will be looking for evidence of research in the ways to structure a new business—from sole proprietor to C-Corporation, and options between.  As you present your research, articulate the rationale for the choice that is best for your business.
  • Identify specific, real-world investors, or a strategy for finding them.
  • Describe how the investors fit in and the benefits to them of this arrangement. Be specific about money.  Research ways to involve the investors and provide a return—from part owner to a schedule for loan repayments, and options between.  In short, find out how financing works and persuade investors to accept the benefits to them of your choices.
  • Assess the risks to investors, then research and discuss strategies for minimizing them. Research is particularly important for this subsection to establish credibility. Study the success and failure rates for startups in general as well as the specific risks within your industry.  What do you have to watch out for?  How will you minimize the risks?  Look especially for ways to test your strategies before spending lots of investors’ money.
  • Establish the qualifications of your group. Research the skills required for your business and show that you have those skills or have the drive to get the necessary skills.

 

Industry Analysis

This section should include an overview of the industry and an analysis of your specific competitors.  If your business crosses industry lines—such as selling clothes on the Internet—then research both industries and, if available, online clothing sales. Your thesis should be that your business will be able to establish itself in this industry. What is your advantage, your niche?  You should include (not necessarily in this order):

 

  • A description of your industry, the current size and historic growth rate. How much money is it generating?  How much is it expected to generate?  How much in sales dollars or units? How much in profit? Sometimes this information is hard to find for free, as marketing research is a lucrative business, and the University (absent a Business School) does not subscribe to expensive periodical publications containing the latest industry information and trends.  Still, if you are persistent, you will find enough to give a credible overview of the industry.
  • What are the major customer groups within the industry (i.e., businesses, governments, consumers, etc.)?
  • Identify your key competitors and their market share. Again, this information can be a challenge to find, though crafty internet searches should provide what you need, especially issues of market share.  If you can’t find specific information on market share, you should at least be able to find some statistics on the size of the business’s operation.
  • For each key competitor, analyze their strengths and weaknesses. Are they able to satisfy their customers’ needs?  Is their track record or reputation strong? Do they have financial resources? Can they retain good people? Be realistic in your assessments.
  • Identify any indirect or secondary competitors which may have an impact on your business’ success.
  • How do you stack up to the competition? What is your competitive advantage? Again, this is the key point for this section. Your analysis of the industry and the competition should lead to this conclusion.

 

Market Analysis

Your target market is simply the group of customers that you want to sell to. Who will buy your product or service? How many of them are there?  Where do they live?  How much do they earn? How much do they spend on your industry? Why will they spend money on your product/service?  What is it about their lifestyle, values, beliefs, etc., that makes them potential customers?  Your thesis in this section should be that you can capture market share.  You should gather information which identifies (not necessarily in this order) the:

 

  • Size of the primary target market. Here, you would need to know the number of potential customers in your primary market, the number of annual purchases they make in products or services similar to your own, the geographic area they reside in, and the forecasted market growth for this group.
  • Distinguishing characteristics of the major/primary market you are targeting. This section might include information about the critical needs of your potential customers, the degree to which those needs are (or are not) currently being met, and the demographics of the group. It would also include the geographic location of your target market, the identification of the major decision-makers, and any seasonal or cyclical trends which may impact the industry or your business.
  • The extent to which you feel you will be able to gain market share and the reasons why. In this research, you would determine the market share percentage and number of customers you expect to obtain in a defined geographic area. You would also outline the logic you used to develop these estimates.
  • Trends and potential changes which may impact your primary target market.  Key characteristics of your secondary markets. Just like with your primary target market, here you would again want to identify the needs, demographics, and the significant trends which will influence your secondary markets in the future.

 

Marketing Plan

Marketing is the process of creating customers, and customers are the lifeblood of your business. In this section, you define your marketing strategy. What need or desire will motivate your customer to spend money on your product/service?  What message will speak to that need?  How will you communicate that message?  What media does your target market utilize? How will you actually sell your product?  Who will do the selling?  You should work with the group member doing market analysis to coordinate and avoid overlapping research.  Your thesis in this section is to show how your comprehensive marketing strategy will create customers.  You should include information (not necessarily in this order) on:

 

  • Your customers’ needs and desires. Such “psychographics” can be hard to find.  You can research successful strategies in your business.  You might also consider primary research, such as focus groups, surveys, etc.
  • An effective marketing message. Based on your research, create—using your creativity—a message about your product or service appealing to your customers’ needs and desires.
  • A communication strategy. Research your customer’s media use and devise a plan for using those media to send your message to your customers.
  • The work required to make a sale. Research the sales rates in your business to determine the average number of sales calls you will need to make per sale, the average dollar size per sale, and the average dollar size per vendor, or any information of this kind, in order to provide a realistic sense of the viability of reaching sales goals. This information is also important for the Management/Financial Plan.

 

 

Back Matter (group)

 

 

  1. Résumés

 

  1. Appendices
  • Advertising materials you created, schematic drawings, etc.
  • Anything else you feel should be included, but doesn’t fit in the rest of the plan

Debt

Assignment Questions

Week 6 Debt

  1. Sally’s going to buy a used car for $5,000.  She has enough money saved so that she could use cash to pay for it, or she could borrow and make payments over the next three years.  Answer the following questions.
  2. How much would her $5,000 earn over the next three years if she invested it at 4% simple interest?  Please show calculations.
  3. How much in total would she pay for the car if she made payments that included interest of 5% simple interest?  Please show calculations.
  4. Given the calculations above, would you recommend that Sally finance her car or pay for it and invest the 5,000 for the next year?  Why?
  5. Tech Marketing Inc. is an online and social marketing consulting firm that started in Michael David’s garage.  The company now has 10 employees that must work in shifts due to the small space.  Michael has decided to accept $210,000 from the investor for 50% ownership in his company and use it to grow Tech Marketing into a national consulting firm.  However, during the next two years he plans to spend only $10,000 and invest the remaining $200,000 for two years at 6% interest rate compounded monthly.
  6. How much cash will the company have at the end of two years?  (You can use the compound interest calculator at

How much of that will be interest income?

 

  1. How much interest would Tech Marketing earn if it invested the $200,000 at 6% simple interest?   Please show calculations.

 

  1. How much more interest income did the compound interest option earn? Please show calculations.

 

  1. Assume Michael, representing Tech Marketing, went to the bank to obtain a mortgage.  The bank will present an interest rate that reflects their perception of the kind of credit risk Tech Marketing would present.  (See the graph from your lecture). What four questions do you think they may ask Michael to estimate how risky this loan may be?  You may also include a question or two that may reflect information from the financial analysis module.

(NOTE:  This question is meant for you to reflect your understanding of how a bank may assess risk.  There are no specific answers expected here, but the questions to need to reflect your understanding of the material.)

 

 

procedural history

Instructions:

This paper consists of 5 questions, all of which must be answered.   Read the scenarios and answer the questions at the end of each scenario. Please write your exam as a MS Word document, and double space your answer.  Put a header or footer on your document which includes the following: LastName Course code exam, Little Creek.

You are also subject to the specific instructions for each case.  That is, you may not look up the case on which the question is based.

Scenario:  The following is an edited excerpt from a case from Connecticut.  Read the excerpt and answer the question which follows.   You are not to look up the case and read the court’s opinion.

The record reveals the following factual and procedural history. The defendants operate a facility in Middlefield, known as Powder Ridge, at which the public, in exchange for a fee, is invited to ski, snowboard and snow tube. On February 16, 2003, the plaintiff brought his three children and another child to Powder Ridge to snow tube. Neither the plaintiff nor the four children had ever snow tubed at Powder Ridge, but the snowtubing run was open to the public generally, regardless of prior snowtubing experience, with the restriction that only persons at least six years old or forty-four inches tall were eligible to participate. Further, in order to snow tube at Powder Ridge, patrons were required to sign a “Waiver, Defense, Indemnity and Hold Harmless Agreement, and Release of Liability” (agreement). The plaintiff read and signed the agreement on behalf of himself and the four children. While snowtubing, the plaintiff’s right foot became caught between his snow tube and the man-made bank of the snowtubing run, resulting in serious injuries that required multiple surgeries to repair.

Thereafter, the plaintiff filed the present negligence action against the defendants. Specifically, the plaintiff alleges that the defendants negligently caused his injuries by: (1) permitting the plaintiff “to ride in a snow tube that was not of sufficient size to ensure his safety while on the snow tubing run”; (2) “fail[ing] to properly train, supervise, control or otherwise instruct the operators of the snow tubing run in the proper way to run the snow tubing course to ensure the safety of the patrons, such as the plaintiff”; (3) “fail[ing] to properly groom the snow tubing run so as to direct patrons. . . such as the plaintiff away from the sidewalls of [the] run”; (4) “plac[ing] carpet at the end of the snow tubing run which had the tendency to cause the snow tubes to come to an abrupt halt, spin or otherwise change direction”; (5) “fail[ing] to properly landscape the snow tubing run so as to provide an adequate up slope at the end of the run to properly and safely slow snow tubing patrons such as the plaintiff”; (6) “fail[ing] to place warning signs on said snow tubing run to warn patrons such as the plaintiff of the danger of colliding with the side wall of [the] snow tubing run”; and (7) “fail[ing] to place hay bales or other similar materials on the sides of the snow tubing run in order to direct patrons such as the plaintiff away from the sidewalls of [the] run.”

The defendants, in their answer to the complaint, denied the plaintiff’s allegations of negligence and asserted two special defenses. Specifically, the defendants alleged that the plaintiff’s injuries were caused by his own negligence and that the agreement relieved the defendants of liability, “even if the accident was due to the negligence of the defendants.” Thereafter, the defendants moved for summary judgment, claiming that the agreement barred the plaintiff’s negligence claim as a matter of law. The trial court agreed and rendered summary judgment in favor of the defendants. Specifically, the trial court determined that the plaintiff, by signing the agreement, unambiguously had released the defendants from liability for their allegedly negligent conduct.

The plaintiff now claims on appeal that the agreement is unenforceable because it violates public policy. Specifically, the plaintiff contends that a recreational operator cannot, consistent with public policy, release itself from liability for its own negligent conduct where, as in the present case, the operator offers its services to the public generally, for a fee, and requires patrons to sign a standardized exculpatory agreement as a condition of participation.

Question 1:  You are miraculously appointed an appellate judge in Connecticut.  Please write the opinion of the court.  Specifically, address whether the “Waiver, Defense, Indemnity and Hold Harmless Agreement, and Release of Liability” (agreement) is a valid contract which should be enforced.

 

 

Scenario:  Dr. Byer is a dentist. Her dental offices are located in one wing of a house in which she and her family reside. On nights and weekends Dr. Byer and her family use the dental office waiting room as their family room (watching television, playing games, reading, conversation).

Dr. Byer wanted a new couch for the waiting room/family room. She noticed the following newspaper advertisement for a forthcoming sale at Interior Design: “Weekend sale. 25% off selected floor items.” Because of the advertisement, she visited Interior Design and was greeted there by Seline, a salesperson at the store.

Dr. Byer found a style of couch (“Occidental”) that she liked for the waiting room/family room. A large tag attached to the couch read: “Regular price $1,600. Sale price $1,200.” When it sells the Occidental for $1,600, Interior Design makes a $600 profit.

 

While she liked the style of the Occidental, Dr. Byer didn’t care for the fabric on the floor model. On a nearby fabric display stand she found two fabrics in which the couch could be upholstered by special order, but she wanted to take the two fabric samples with her to see how they would look in the waiting room/family room. She said to Seline: “I’m going on a two-week vacation. Would it be possible for me to reserve the couch now, take the fabric samples for a few weeks, choose a fabric, and order the couch at the sale price when I come back?” Seline said: “We could do that if you want. Let’s go to the main desk.” The two of them then walked to the store’s main desk. In a binder entitled “Fabric checkout”, kept at the main desk, Seline wrote the name and number of the two fabric samples and Dr. Byer’s name, address, and telephone number. Dr. Byer signed her name next to this information. Without any further relevant conversation about the couch, Dr. Byer left with the two fabric samples.

The next morning, in a journal that Seline kept in her own personal desk at Interior Design, Seline wrote Dr. Byer’s name, address, and telephone number accompanied by the notation “Occidental, 25% off, special order when customer chooses fabric.” Next to that language she drew a smiling face (), something that she frequently used when leaving notes for her fellow salespersons who called her “smiley.”

 

A month later Dr. Byer returned to Interior Design and walked up to Seline, who didn’t immediately recognize Dr. Byer. Dr. Byer reintroduced herself and said: “I’m sorry for taking longer than I expected, but I finally chose one of these two fabrics.” Seline then said: “Good, but if you want to order the couch I’m afraid that it is going to be $1,600. I forgot that the sale price didn’t apply to special order items. But we still have the couch on the floor and even though the sale is over I can still sell that one to you at the sale price.” Dr. Byer responded: “I’m sorry that you forgot, but I expect to get the couch for $1,200 with the fabric that I’ve chosen. I passed up a similar couch for $1,300 at another store because I was going to get a couch here.”

Seline refused. Dr. Byer left. She found the identical couch elsewhere, with the fabric she liked, and bought it for $1,500. She sued Interior Design in small claims court for breach of contract.

 

Question 2:  Who should prevail and why?

 

Scenario:  Randy, Gus and Susan are partners conducting business under the name “Randy’s Grocery Store.”  Because Randy and Susan have strong moral objections to the sale of alcoholic beverages, the partners agreed that Randy’s would not do soFor many years Randy’s never sold beer wine or liquor.

 

Recently, Randy’s sales have been down.  One day, Gus was in the store and noticed a lot of college T-shirts and Sweat-Shirts.  Gus decided that Randy’s could sell a lot of beer.  Gus called up Spoetzel Brewing Co. and ordered several cases of “Shiner Bock” beer.

 

When the beer was delivered, Randy was on the loading dock, and refused to accept the delivery.  Spoetzel Brewing Co. sued Randy’s and its partners for breach of contract.  Randy’s, Randy, Susan defend on two grounds.  First, they argue that the partner’s agreed that Randy’s would not sell alcoholic beverages.  Second, the argue that Randy’s had never bought beer, wine, or liquor.

 

 

 

Question 3: What is the result?  Would either of the following make any difference in your analysis?

 

  1. Spoetzel Brewing did not know that Gus was a partner in Randy’s.
  2. It is common (or uncommon) for groceries in the area to sell beer.

 

Why or why not?

Question 4:  Please discuss the pros and cons of a sole proprietorship, and a partnership as a form of business organization.

 

 

Question 5:  What does the term “protected class” mean with respect to employment/ discrimination law?  If one is filing a claim of discrimination under Title VII, what is the significance of this term?

Scientific Evidence Applicability

 

Scientific Evidence Applicability

The Daubert standard, as illustrated in United States Federal law, can be defined as a rule in evidence that determines the admissibility of an expert witnesses’ testimony. As follows, lawyers and judges cannot aid in developing an accurate conception of the law where a scientific proof is required to convict a suspect. This requires the expertise of specialists in the field, who in this case, can be deemed as psychologists, as they are able to determine the relevance of an individual’s case in terms of psychological issues, where a person with mental issues is likely to exhibit certain traits that necessitate a particular judgment (Roberts, 2016).

The Daubert system indicated various guidelines to be employed in admitting scientific expert testimony to evidence. As agreed upon by seven Court members, the judge is deemed a gatekeeper. Based on Rule 702, a trial judge is required to ensure that scientific expert testimony stems from scientific knowledge. Moreover, the individuals also agreed on the reliability and relevance of guidelines where evidence brought forth should be related to the case at hand. It should be founded on a reliable foundation, and thus cannot be presented as a question of weight. Rule 104 (a) determines that an expert testimony should be reliable, where it should be dependent on an individual’s perception rather than a societal construct with numerous issues (Roberts, 2016).

The Frye test is considered as a general acceptance test that is used to gauge scientific evidence, where it determines whether it can be entered into evidence in a court of law. The Frye test states that an expert opinion derived from the application of a scientific technique is only deemed viable if it derives its legitimacy from the scientific community from which it is sourced. In 1993, Frye was deemed as secondary to Federal Rules of Evidence, nonetheless, it is still widely practised and considered a well-established standard to determine the relevance of evidence.

In this manner, it is difficult to determine the principle to apply when considering whether or not a scientific principle has crossed the experimental stages. In case it has elicited an ability to be employed in a court of law, it is necessary to determine the acceptance level of the principle in the scientific community.

While the Daubert standard is majorly employed in many jurisdictions, Frye supersedes the Daubert in several states. These include Florida, Illinois, California, Kansas, New York, Minnesota, Washington, Maryland, Pennsylvania and New Jersey.

In order to deem the Frye standard as successful, it is important to ascertain the validity of issues that relate to the dispute in question. Therefore, the court has to examine judicial precedents, books and papers relating to the subject matter in order to come up with an accurate depiction of the situation. In this way, it is able to make a judgment based on reliable information.

In 1986, Dan Sperber and Deirdre Wilson developed a theory deemed the psychological relevance theory. It was created to determine the manner in which speech utterances in everyday conversations are relevant and is considered as the notion of information retrieval relevance.

Therefore, the Daubert system evidences a manner in which scientific principles can be applied to come up with effective decisions in courts of law. It does not exhibit any faults in contemporary society. Its focus is on the manner of application, along with the relevance of information to gain from studies into the standard (Cwik, Witt & American Bar Association, 2006).

Therefore, it is important for law courts to find amicus curiae with expertise in certain fields as they aid in the development of a case (Roberts, 2016). Since these individuals have access to the highest court in the land, it would be better to source for information from them, though this would require a subpoena, where a few days of recovery would elicit issues in the relationship.

 

 

References

Top of Form

Cwik, C. H., Witt, H. E., & American Bar Association. (2006). Scientific evidence review:            Current issues at the crossroads of science, technology and the law. Chicago, Ill.:   Section of Science and Technology, American Bar Association.

Bottom of Form

Harter, S. P. (1992). Psychological relevance and information science. Journal of the             American Society for Information Science, 43(9), 602-615.       4571(199210)43:93.0.co;2-q

Top of Form

Roberts, P. (2016). Expert evidence and scientific proof in criminal trials.

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The fantasy of being local

As a disruptive innovator, Airbnb has developed its reputation on the premise that its accommodation
offerings provide the out-of-town visitor an ‘authentically’ local experience. How does Airbnb enable this
‘authentic’ experience of culture? What effect does this authenticity have on commodification of hospitality?
Your essay should comprise three distinct parts:
a) A brief introduction to Airbnb, the services it offers, and your position on Airbnb’s effect on
commodification of hospitality.
b) The ways in which Airbnb delivers or facilitates ‘authentic’ experiences.
c) The effect Airbnb has had on commodification of hospitality.
Conclude your essay reiterating your view on the magnitude of Airbnb’s impact on the accommodations
sector.
You should make use of your own research on Airbnb, knowledge gained from classes, as well as other
academic research to support information presented. Your essay should be well-referenced, using a mix of
industry sources (including Airbnb’s website), academic books and research journal articles.