A business career
Choose a business career that sounds interesting to you and imagine that you are getting ready to apply for jobs in that field. Naturally, you want to create a compelling, audience-centered resume that answers the key questions a hiring manager is likely to ask. Identify three personal or professional qualities you have that would be important for someone in this career field. Write a brief statement (one or two sentences) about each quality, describing in audience-focused terms how you can contribute to a company in this respect.
A good way to do this is by explaining how you can help the company. For example, here is a line from one of my old resumes – As an advertising executive, I am detail-oriented and deadline-driven, hence you can rest assured that all of the company’s projects will be submitted on time and in perfect condition under my management.
A hiring manager will always ask, “What’s in it for me?” so that is how you should frame your personal characteristics.
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