Describe the transfer of Ronaldo to Juventus by using the insights you learnt during the strategic managment course. Assess the decision and refer explicitly to concepts, considerations, theories or tools introduced in thecourse. Finish with a conclusion that either explains why the decision taken makes sense or that explains why the decision taken will proof wrong. You need to take a position in your conclusion either you support the decision or you oppose it.

Topic to be covered:
Competitive environments
How it guarantee competitive advantage
Strategic positioning
How it create value
Business celebrity strategy