Please read Malcolm Gladwell’s “What College Rankings Really Tell Us”

In this essay, Gladwell makes a comparison between the rankings of car models and rankings of colleges. Through this comparison, Gladwell finds a flaw in the way cars and colleges are ranked and, at the same time, he makes a fundamental point about all evaluations that compare items. What flaw does Gladwell see in the way colleges are evaluated and ranked?

Also, please end your essay by asserting which three criteria would you use to rank colleges? Please explain why your choice of these criteria are important for anyone interested in attending college.