Maximum word count: 4000 words

Assignment Task

Select any one company currently trading goods and/or services within your own country (or a country you can more easily research). Note: If your choice is a very large organisation you may be advised to concentrate on one sub-department within it.

Question 1 (LO: 3 )
Using appropriate economic theory and commercial data / examples etc. (text books and also financial reports, company web sites etc.) identify the type of competitive market structure i.e. perfectly competitive; imperfectly competitive/monopolistic, oligopoly, duopoly or monopoly (Mankiw 2012) within which it operates. Fully justify your answer.
(40 marks)

Question 2 (LO: 4, 5)
Undertake a PESTLE ANALYSIS (Collins 2014): This should be fully contextualised, data rich where appropriate, and fully referenced to a range of appropriate sources.
(30 marks)
• Explain how the company operates or may potentially operate to minimise the potential impacts of these points of concern.

Question 3 (LO: 6)
What are the main points of concern that the PESTLE analysis identifies?