Write an essay of no more than 2,000 words answering the following question:

Innovation is about big leaps forward, ‘eureka’ moments and radical breakthroughs – or is it? Using examples from a sector of your choice make a case for the importance of incremental innovation.

Marking criteria

Criterion
Answer demonstrates critical understanding of the innovation process %30

Critical understanding of the difference between ‘incremental’ and ‘radical’/ ‘disruptive’ innovation according to literature %20

Evidence of research/wider reading 25