Produce a company report within the hospitality industry (Starwood Hotel & Resort London Leister square ) – 1.1 Discuss concepts of marketing for hotels – 1.2 Assess the impact of the marketing environment of the hospitality industry – 1.3 Evaluate the relevance of consumer markets in the hospitality industry – 1.4 Discuss the rationale for developing different market segments – 4.4 Evaluate the implementation of the marketing plan for an appropriate product or service