Communication of information is an essential part of the biomedical industry. Doctors,
pharmaceutical companies and healthcare professionals must regularly convey complex
scientific concepts in an easy-to-read format to a variety of audiences.
Your task is to produce a 500-word brochure that explains the scientific basis of a disease of
your choice, aimed at recently-diagnosed sufferers. There are hundreds of diseases to choose
from – try to think of something unusual. It must, however, fall under one of the following
categories:
• Cardiovascular diseases
• CNS /Neurodegenerative diseases
• Inherited diseases
• Cancer
• Autoimmune diseases

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Your task is to explain the molecular causes and disease processes plus any current treatments
and their mechanism of action. Do not waste space talking about symptoms or prognosis.
Instead you must talk about the cellular and biomolecular aspects of the disease only. Your
intention is to be a) clear, b) concise and c) accurate while also presenting the information in
an educational manner. Think of innovative and clever ways of presenting your work, such as
a folded double-sided brochure or a fact-sheet.
The purpose of this assignment is to work towards achieving the following learning outcome:
• Demonstrate research/inquiry skills by identifying, evaluating and collating appropriate
information from scientific sources (MED2BMS ILO 2)
At the same time, you will also working towards improving your skills in explaining the key
biological processes involved in human disease by use of descriptive disease-specific examples
(ILO 1) and also develop an appreciation for the scope and workings of the biomedical
profession (ILO 3). Specific details of the assessment criteria, and performance expectations
on which the grading is based, will also be made available on the LMS.
**References are required for the brochure. They can take any form you wish – Harvard, APA,
footnotes at the bottom of each panel, etc., and you should only reference scientifically
authentic sources. Pictures may also need references if they contain scientific information, such
as a microscope image or diagram. Non-informative images, used for presentation purposes do
not need referencing provided they are taken from a suitable free source such as ClipArt, or a
free stock photos site.