Get an AnswerMarketing Principles of a Global OrganizationSmart Writing ServicesOctober 25, 2017 7:52 amOctober 25, 2017Previous ArticleMusic as a teaching tool for learning disabled studentsNext ArticleSociologist Erving Goffman observed social expectations for males from American contemporary life. In 1963, he enumerated a list of characteristics that seemed to typify the ideal male during that time. Keep in mind that Goffman was recording observations of this time and not stating a personal opinion.