Get an AnswerStan AustraliaSmart Writing ServicesOctober 25, 2017 7:42 amOctober 25, 2017Previous ArticleYou are required to undertake this assessment as an individual. Each student will work on the new consumer product ‘Stan Australia’ that is suitable for review of the effectiveness of its product launch and commercialisation. You need to identify a close competitor to the new product. Your review needs to be undertaken from the perspective of the company introducing the new product and the company producing the ‘old’ product (a close competitor of Stan). In conducting the review, you may examine the product in both the on and off-line environment. It is expected that you will undertake both primary research (which will involve observations of retailing of the product and of consumer consumption behaviour), and secondary research to identify any reviews of the products, or past products in the category, in the mediaNext ArticleCase Study Analysis: BHP Billiton and Strategic Choices
