Consider current trends in media consumption in Australia. What do these trends suggest about the viability of the sector you have chosen? What are its prospects compared to other sectors. In other words, is your chosen sector doing well and likely to continue to do well in the future, or is it changing, struggling or likely to do poorly in the future? Why? And what are the major challenges/opportunities faced by the sector? How are different organisations within the sector dealing with the present situation, perhaps in different ways and with varying degrees of success?
