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Choose one recent article from Sports Business Journal/ Daily that really means something to you. Make sure it includes a sports marketing challenge or issue that will allow you to make an argument, take a position, state your point of view. Your second paper should take into consideration the feedback you received from your first paper, including writing skills and your ability to make a compelling argument. Apply concepts from the course, readings, guest speakers, or any outside research you feel supports your case. If you do use outside research, please make sure to cite it properly. There are no right or wrong decisions as long as they are well supported, the only limit is your creativity.

Comparison/Contrast Paper: Select one of the themes of the course and readings and compare and contrast the characterization of these themes in the readings. Ideas such as the following could be considered: What notions of self does each of these writers suggest? What are the values in each of these societies and how might they overlap? What makes these works different? Here you might consider such elements as historical period, attitudes, and belief systems? What are the contributing factors? Use specific passages from the text to support your position.