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2017

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Assignment 5: International Marketing Plan Due Week 10 and worth 200 points Imagine that you are a senior manager for one of the following companies: Apple Burger King Nike General Mills Create a market entry strategy along with a staffing plan to expand into one of the following markets: Mexico India China Research the country’s infrastructure and develop a competitive market entry strategy. Familiarize yourself with the available labor supply, local customs that would affect your product’s niche, and effective marketing strategies. Your audience for this presentation will be the top management of your company. Create 15-20 PowerPoint Slides with Notes Pages in which you: Determine how, if possible, international trade-related organizations can assist this expansion effort in the country of choice. If international trade-related organizations will not be helpful, justify this situation. Formulate a competitive market entry strategy and align it with the dynamics of the foreign market. Recommend appropriate marketing best practices to your top management to successfully enter this market. Develop an initial staffing strategy that takes into consideration the local labor market. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources. The specific course learning outcomes associated with this assignment are: Assess the impact of international trade-related organizations, multinational trade agreements, and national trade policy on global business operations. Formulate competitive market entry strategies that leverage the advantages of international operations. Adapt corporate marketing strategies to fit the dynamics of foreign markets. Formulate effective HRM strategies to support the international business operations and accommodate local labor market issues. Use technology and information resources to research issues in international business strategy. Write clearly and concisely about international business strategy using proper writing mechanics.

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Assignment 3: Long-Term Investment Decisions Due Week 9 and worth 300 points Assume that the low-calorie frozen, microwavable food company from Assignments 1 and 2 wants to expand and has to make some long-term capital budgeting decisions. The company is currently facing increases in the costs of major ingredients. Use the Internet and Strayer databases to research government policies and regulation. Write a six to eight (6-8) page paper in which you: Outline a plan that managers in the low-calorie, frozen microwaveable food company could follow in anticipation of raising prices when selecting pricing strategies for making their products response to a change in price less elastic. Provide a rationale for your response. Examine the major effects that government policies have on production and employment. Predict the potential effects that government policies could have on your company. Determine whether or not government regulation to ensure fairness in the low-calorie, frozen microwavable food industry is needed. Cite the major reasons for government involvement in a market economy. Provide two (2) examples of government involvement in a similar market economy to support your response. Examine the major complexities that would arise under expansion via capital projects. Propose key actions that the company could take in order to prevent or address these complexities. Suggest the substantive manner in which the company could create a convergence between the interests of stockholders and managers. Indicate the most likely impact to profitability of such a convergence. Provide two (2) examples of instances that support your response. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Propose how differences in demand and elasticity lead managers to develop various pricing strategies. Analyze the economic impact of contracting, governance and organizational form within organizations. Use technology and information resources to research issues in managerial economics and globalization. Write clearly and concisely about managerial economics and globalization using proper writing mechanics.

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Please note that this assignment is based on a pretend scenario and fictitious money. However, the assignment is based on actual stock pricing in real time situations. Do not invest your personal money for this assignment. This is the week you have been waiting for –to see if you are walking home a ‘pretend’ millionaire, or whether you would be finding a side job to recoup your losses. After some research I found 3 companies that are publicly traded. I believe they have good prospects and the potential to go up in price (long term). Rite Aid, Marathon Petroleum group, and Good year tire are the three companies. Rite Aid and Good Year Tire are attractive companies because of their low Price to Earnings Ratio. Also Good Year is down about 4.5% today (Friday Jan 15th) so why not buy? I would invest $10,000 into Good year tire. It trades at $27.10/share so I would buy 369 shares of Goodyear Tire and Rubber co. (NASDAQ:GT) I would buy $10,000 worth of Rite Aid Corporation (NYSE:RAD) stock. It trades at $7.61/share so I would purchase 1314 shares in the company. It was a P/E ratio of around 4. The third company is Marathon Petroleum Corp (NYSE:MPC) It trades at $41.05/share I would invest $5,000 and buy 121 shares. It has a decent dividend and is profitable. It is a bit of a gamble as it is in the energy sector, and oil prices have been falling the last year or so, it is down about $20/share off its yearly high around $60/share. Its margins look steady and I think it has a lot of upside in the long term, significant downside risk in the short term. Record the value of the stock in each company. Determine the total value of your investment. Provide your final opinion / assessment of your investments. Did you make money or lose money? Discuss your results and, based on hindsight, describe what you would do differently. Discuss what you learned from this assignment. Do you believe this assignment will help you in the future in any way?

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Finance is an exciting field in need of intelligent, skilled people. The job opportunities range from corporate finance; financial planning; investment banking; insurance; and real estate from individuals, institutions, government, and businesses. Finance managers acquire, spend, and manage money and other financial assets. Use the Internet and / or books to research career options within the field of finance. Consider the Bureau of Labor Statistics Website, and the Websites of finance professional associations such as the Association for Financial Professionals (AFP), Society of Financial Service Professionals (SFSP), The National Association for Personal Financial Advisors (NAPFA), and Financial Management Association International (FMA). Write a two to three (2-3) page paper in which you: Describe two (2) financial career options that an individual with a finance education might pursue and explain the value that such a position adds to a company. Explain the essential skills that would make a person successful in each of the described positions. Recommend one (1) of the career options. Identify the most attractive features of the position. Format your assignment according to the following formatting requirements: Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length. The specific course learning outcomes associated with this assignment are: Describe the forms of business organizations and the role of financial managers within an organization. Use technology and information resources to research issues in finance. Write clearly and concisely about finance using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills. Click here to view the grading rubric.

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Imagine that you are a member of the HR department of a small retail company and upper management has asked you to create a new employee customer service training class for all new employees. Write a six to seven (6-7) pages paper in which you: Justify the use of a needs assessment of your company’s proposed employee customer service training, stressing five (5) ways in which such an assessment would expose any existing performance deficiencies. Develop a customer service training implementation plan and determine the method of training (i.e., presentation, discussion, case study, discovery, role play, simulation, modeling, or on-the-job training). Justify why you selected the training method that you did. Propose two (2) ways to motivate an employee who has no interest in attending a training class. Develop a survey to collect feedback from the employees who attend the training. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

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Analyze the chosen scenario (see attachment) from a critical thinking perspective. What is the moral responsibility of all participants? What are the stakeholders’ moral failings? What ideals or obligations are in conflict? What is the best outcome, given the consequences? Write a brief reflection of your analysis by describing the relationship between critical thinking and ethics. Note. Remember that this should be based on critical thinking, not on your personal opinion. This essay should be concise and will have introduction and conclusion, preferrably 5 paragraphs. no word counts. Please include the rough draft of the essay and the final work, thanks!!